Huge Moves

Huge, an IPG agency, launches Huge Moves, a digital news platform and annual print magazine. The company says that Huge Moves will be editorially independent of Huge’s core operations, producing “data-driven narratives” that focus on the design and technology trends shaping the future of business. Jennifer Leigh Parker, who has previously held editorial positions at NBC Universal, Bloomberg Media and Surface Magazine, serves as editor-in-chief. The print issue includes a QR code on the back cover that will let readers claim one of the 5,000 limited-edition NFTs of the magazine. “By producing an objectively editorial voice under Parker’s expert leadership, we’re making our unique point of view on the business world’s most pressing issues accessible to a readership that is responsible for make-or-break decisions,” said Huge global CEO Mat Baxter.


Hahn Marketing + Communications unveils HELM (Hahn Earned Life Model), a measurement method that shows the impact of earned media on such business outcomes as product sales. Designed by the agency’s data science team, the HELM earned media valuation model uses econometrics and data engineering to measure the valued of earned media on key variables including sales, employee retention and shareholder value generation. Geography, media type, reach and story durability are also built into the HELM algorithm. “HELM allows our clients to measure the sales lift return they are getting on their investments in earned media,” said Hahn chief data officer Michael Griebe.


Silverline, a woman-owned communications agency specializing in clean energy and climate technology, launches Silverline+, a practice area dedicated exclusively to strategic communications and executive thought leadership for organizations seeking a competitive edge in ESG, climate, and energy storytelling. The new practice area centers on three service areas specific to climate, innovation and policy: executive leadership, message development, and content and creative strategy. It is led by agency vice president Clare James Johnson, who has more than two decades of experience spearheading brand and content strategy, executive thought leadership, and marketing communications. “Silverline’s existing clients and market movers in the Fortune 500 are showing increased demand for strategic services centered on the clean energy transition and ESG storytelling that can only be delivered by a focused and purpose-built team,” said Silverline founder Laura Taylor.