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Huge, an IPG agency, launches Huge Moves, a digital news platform and annual print magazine. The company says that Huge Moves will be editorially independent of Huge’s core operations, producing “data-driven narratives” that focus on the design and technology trends shaping the future of business. Jennifer Leigh Parker, who has previously held editorial positions at NBC Universal, Bloomberg Media and Surface Magazine, serves as editor-in-chief. The print issue includes a QR code on the back cover that will let readers claim one of the 5,000 limited-edition NFTs of the magazine. “By producing an objectively editorial voice under Parker’s expert leadership, we’re making our unique point of view on the business world’s most pressing issues accessible to a readership that is responsible for make-or-break decisions,” said Huge global CEO Mat Baxter.
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Hahn Marketing + Communications unveils HELM (Hahn Earned Life Model), a measurement method that shows the impact of earned media on such business outcomes as product sales. Designed by the agency’s data science team, the HELM earned media valuation model uses econometrics and data engineering to measure the valued of earned media on key variables including sales, employee retention and shareholder value generation. Geography, media type, reach and story durability are also built into the HELM algorithm. “HELM allows our clients to measure the sales lift return they are getting on their investments in earned media,” said Hahn chief data officer Michael Griebe.
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Silverline, a woman-owned communications agency specializing in clean energy and climate technology, launches Silverline+, a practice area dedicated exclusively to strategic communications and executive thought leadership for organizations seeking a competitive edge in ESG, climate, and energy storytelling. The new practice area centers on three service areas specific to climate, innovation and policy: executive leadership, message development, and content and creative strategy. It is led by agency vice president Clare James Johnson, who has more than two decades of experience spearheading brand and content strategy, executive thought leadership, and marketing communications. “Silverline’s existing clients and market movers in the Fortune 500 are showing increased demand for strategic services centered on the clean energy transition and ESG storytelling that can only be delivered by a focused and purpose-built team,” said Silverline founder Laura Taylor.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
Deerfield Group, a marketing, communications and media firm focused on the healthcare and life sciences sectors, receives a strategic majority investment from Martis Capital, a private equity firm... Bospar and market research firm Propeller Insights release the results of a study that shows public understanding of AI and the role it plays in brand discoverability is lagging behind the progress of the technology itself... Highwire launches AcroIntelligence, a proprietary Large Media Model designed to help companies identify emerging narratives, understand competitive shifts, and make faster, more informed decisions.
