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Huge, an IPG agency, launches Huge Moves, a digital news platform and annual print magazine. The company says that Huge Moves will be editorially independent of Huge’s core operations, producing “data-driven narratives” that focus on the design and technology trends shaping the future of business. Jennifer Leigh Parker, who has previously held editorial positions at NBC Universal, Bloomberg Media and Surface Magazine, serves as editor-in-chief. The print issue includes a QR code on the back cover that will let readers claim one of the 5,000 limited-edition NFTs of the magazine. “By producing an objectively editorial voice under Parker’s expert leadership, we’re making our unique point of view on the business world’s most pressing issues accessible to a readership that is responsible for make-or-break decisions,” said Huge global CEO Mat Baxter.
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Hahn Marketing + Communications unveils HELM (Hahn Earned Life Model), a measurement method that shows the impact of earned media on such business outcomes as product sales. Designed by the agency’s data science team, the HELM earned media valuation model uses econometrics and data engineering to measure the valued of earned media on key variables including sales, employee retention and shareholder value generation. Geography, media type, reach and story durability are also built into the HELM algorithm. “HELM allows our clients to measure the sales lift return they are getting on their investments in earned media,” said Hahn chief data officer Michael Griebe.
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Silverline, a woman-owned communications agency specializing in clean energy and climate technology, launches Silverline+, a practice area dedicated exclusively to strategic communications and executive thought leadership for organizations seeking a competitive edge in ESG, climate, and energy storytelling. The new practice area centers on three service areas specific to climate, innovation and policy: executive leadership, message development, and content and creative strategy. It is led by agency vice president Clare James Johnson, who has more than two decades of experience spearheading brand and content strategy, executive thought leadership, and marketing communications. “Silverline’s existing clients and market movers in the Fortune 500 are showing increased demand for strategic services centered on the clean energy transition and ESG storytelling that can only be delivered by a focused and purpose-built team,” said Silverline founder Laura Taylor.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
