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Huge, an IPG agency, launches Huge Moves, a digital news platform and annual print magazine. The company says that Huge Moves will be editorially independent of Huge’s core operations, producing “data-driven narratives” that focus on the design and technology trends shaping the future of business. Jennifer Leigh Parker, who has previously held editorial positions at NBC Universal, Bloomberg Media and Surface Magazine, serves as editor-in-chief. The print issue includes a QR code on the back cover that will let readers claim one of the 5,000 limited-edition NFTs of the magazine. “By producing an objectively editorial voice under Parker’s expert leadership, we’re making our unique point of view on the business world’s most pressing issues accessible to a readership that is responsible for make-or-break decisions,” said Huge global CEO Mat Baxter.
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Hahn Marketing + Communications unveils HELM (Hahn Earned Life Model), a measurement method that shows the impact of earned media on such business outcomes as product sales. Designed by the agency’s data science team, the HELM earned media valuation model uses econometrics and data engineering to measure the valued of earned media on key variables including sales, employee retention and shareholder value generation. Geography, media type, reach and story durability are also built into the HELM algorithm. “HELM allows our clients to measure the sales lift return they are getting on their investments in earned media,” said Hahn chief data officer Michael Griebe.
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Silverline, a woman-owned communications agency specializing in clean energy and climate technology, launches Silverline+, a practice area dedicated exclusively to strategic communications and executive thought leadership for organizations seeking a competitive edge in ESG, climate, and energy storytelling. The new practice area centers on three service areas specific to climate, innovation and policy: executive leadership, message development, and content and creative strategy. It is led by agency vice president Clare James Johnson, who has more than two decades of experience spearheading brand and content strategy, executive thought leadership, and marketing communications. “Silverline’s existing clients and market movers in the Fortune 500 are showing increased demand for strategic services centered on the clean energy transition and ESG storytelling that can only be delivered by a focused and purpose-built team,” said Silverline founder Laura Taylor.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
