Team One, a Publicis Groupe agency, signs on with Barclays US Consumer Bank as agency of record for strategic and creative marketing. The Barclays marketing leadership team will collaborate with Team One on the overall strategy and delivery of key marketing initiatives across its partnership credit card portfolio and Barclays-branded assets that include online savings accounts, personal loans and Premier League sponsorship activations in the United States. “We were impressed with Team One's strategic and creative capabilities, their use of analytics and consumer insights to solve challenges, and a shared commitment to delivering world-class customer experiences," said Barclays US Consumer Bank chief marketing and experience officer Lili Tomovich.
The Decker/Royal Agency is appointed agency of record for Tourism Fiji, the destination marketing arm of the Fijian government, and has also signed on to represent tour company Island Routes and Lindblad Expeditons. For Tourism Fiji, Decker/Royal is developing a creative PR strategy that will target the UK and Irish markets, highlighting Fiji’s diversity of experiences as well as the people and places that make it unique holiday destination. Island Routes and Lindblad Expeditions will rely on the agency to support their internal communications teams, building robust proactive and reactive media relations programs, message development, media monitoring, news bureau and event support. Caribbean-based Island Routes offers more than 500 experiences across 13 islands and Lindblad Expeditions, which works in partnership with National Geographic, offers 100-percent carbon neutral trips that highlight nature, preserve culture and support local communities and artisans.
Haberman lands Egglife Foods, a natural foods company that uses eggs to transform traditionally flour-based foods. The agency will provide consumer insights, brand strategy, integrated campaign planning and implementation, creative and social strategy and content, media planning/buying and public relations for the brand. The first efforts from the egglife/Haberman collaboration are set to appear in the market beginning January 2023. “The more we talked, the more comfortable we were with Haberman’s ability to handle all of our needs, and free ourselves up to be more strategic and productive as a startup marketing team,” said Egglife Foods chief marketing officer Andrea Schwenk.