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Team One, a Publicis Groupe agency, signs on with Barclays US Consumer Bank as agency of record for strategic and creative marketing. The Barclays marketing leadership team will collaborate with Team One on the overall strategy and delivery of key marketing initiatives across its partnership credit card portfolio and Barclays-branded assets that include online savings accounts, personal loans and Premier League sponsorship activations in the United States. “We were impressed with Team One's strategic and creative capabilities, their use of analytics and consumer insights to solve challenges, and a shared commitment to delivering world-class customer experiences," said Barclays US Consumer Bank chief marketing and experience officer Lili Tomovich.
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The Decker/Royal Agency is appointed agency of record for Tourism Fiji, the destination marketing arm of the Fijian government, and has also signed on to represent tour company Island Routes and Lindblad Expeditons. For Tourism Fiji, Decker/Royal is developing a creative PR strategy that will target the UK and Irish markets, highlighting Fiji’s diversity of experiences as well as the people and places that make it unique holiday destination. Island Routes and Lindblad Expeditions will rely on the agency to support their internal communications teams, building robust proactive and reactive media relations programs, message development, media monitoring, news bureau and event support. Caribbean-based Island Routes offers more than 500 experiences across 13 islands and Lindblad Expeditions, which works in partnership with National Geographic, offers 100-percent carbon neutral trips that highlight nature, preserve culture and support local communities and artisans.
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Haberman lands Egglife Foods, a natural foods company that uses eggs to transform traditionally flour-based foods. The agency will provide consumer insights, brand strategy, integrated campaign planning and implementation, creative and social strategy and content, media planning/buying and public relations for the brand. The first efforts from the egglife/Haberman collaboration are set to appear in the market beginning January 2023. “The more we talked, the more comfortable we were with Haberman’s ability to handle all of our needs, and free ourselves up to be more strategic and productive as a startup marketing team,” said Egglife Foods chief marketing officer Andrea Schwenk.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
