Ruder Finn expands its presence in the Washington, DC metro area with a new office that houses more than 20 communications specialists. The expansion follows the agency’s acquisition of Virginia-based multicultural firm Comunicad in May. Ruder Finn's DC office will service anchor clients such as Southwest Airlines, which recently named the agency as AOR to advance overall communications and thought leadership. Ruder Finn has also brought on Ellen Back as head of federal communications and sustainability communications expert Sarah Stanley. "Public affairs and government relations is a major focus for Ruder Finn," said Ruder Finn CEO Kathy Bloomgarden. "The breadth and depth of our expertise in the Washington, DC office is a testament to how adaptive our communications work can be in order to best serve our clients’ needs in an integrated and holistic manner."
Allison+Partners launches the Performance+Intelligence Group, which combines the existing and new capabilities of the agency’s marketing innovation team into a centralized group of data and analytics experts. Led by agency partner Brent Diggins, the group includes cross-channel analytics and insights, data science, measurement and research functions. It works with such brands as AB InBev, Dexcom, UL’s FSRI and Toyota. Key hires include Kevin Convery, vice president of data science and Philip Kam, vice president of data aAnalytics. Katie Malark, current senior vice president of Research+Insights, will serve as operations lead. “Performance+Intelligence is an expansion in both capability and philosophy of our existing global data services team to better serve the increasing demand for deep, well-rounded and connected data," said Diggins.
Gazelle Touch, based in Abidjan, Ivory Coast, has been elected to partnership in PROI Worldwide. Gazelle Touch serves major consumer brands, as well as providing corporate and crisis services to a variety of organizations in Ivory Coast and nearby countries. They bring a strong research focus to client programs, using surveys, focus groups and field research to bring data insights that drive program success. “We respect Gazelle Touch’s strong reputation for innovation and success in consumer branding,” said Jeff Lambert, global chair of PROI Worldwide and chair of Lambert Global “Additionally, they help build on our resources on the African continent which include partners in Congo, Egypt, Ghana, Kenya and South Africa.”