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360PR+ adds Do Good Chicken, a chicken brand that works to fight food waste and combat climate change, and Little Leaf Farms, a brand of packaged lettuce that is sustainably grown through controlled environment agriculture, to its food and beverage practice. The agency's work for both clients will focus on driving awareness of the brands' innovative products as well as elevating their founders' voices to further their shared mission of pioneering a better model of production in their respective industries. "These two brands are some of the most innovative in the food industry right now and are well-aligned with our team's passion for sustainable, entrepreneurial brands," said 360PR+ PR chief client officer and partner Victoria Renwick.
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Weber Shandwick is named corporate PR and public affairs agency for IKEA UK. The agency is tasked with building trust in the IKEA brand in the UK market by amplifying understanding of the IKEA vision and purpose, helping to drive short and long-term growth. “In Weber Shandwick we met an agency that demonstrated equal fluency between Corporate PR and Public Affairs – with a truly integrated response that met our ambition and stretched our thinking. Their audience insights and strategic approach, as well as their physical footprint across the UK, were compelling parts of their offer,” said IKEA UK and Ireland country communications manager Kym Bradbury.
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Rivergate Marketing, which works with business-to-business companies in the engineering and tech sectors, signs up its first international client, Omnicon, a system integrator based in Colombia. Rivergate will serve as Omnicon’s US marketing and public relations partner, implementing a customized strategic media relations and digital marketing program. The company has a presence in the United States, Latam, and 65 countries worldwide. "Rivergate Marketing's team has a high level of expertise in marketing to the industries that we serve and has proven valuable in helping organizations like ours gain visibility and industry recognition through their comprehensive approach to marketing and PR efforts," said Omnicon owner and CEO Eduardo Acosta.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
