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360PR+ adds Do Good Chicken, a chicken brand that works to fight food waste and combat climate change, and Little Leaf Farms, a brand of packaged lettuce that is sustainably grown through controlled environment agriculture, to its food and beverage practice. The agency's work for both clients will focus on driving awareness of the brands' innovative products as well as elevating their founders' voices to further their shared mission of pioneering a better model of production in their respective industries. "These two brands are some of the most innovative in the food industry right now and are well-aligned with our team's passion for sustainable, entrepreneurial brands," said 360PR+ PR chief client officer and partner Victoria Renwick.
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Weber Shandwick is named corporate PR and public affairs agency for IKEA UK. The agency is tasked with building trust in the IKEA brand in the UK market by amplifying understanding of the IKEA vision and purpose, helping to drive short and long-term growth. “In Weber Shandwick we met an agency that demonstrated equal fluency between Corporate PR and Public Affairs – with a truly integrated response that met our ambition and stretched our thinking. Their audience insights and strategic approach, as well as their physical footprint across the UK, were compelling parts of their offer,” said IKEA UK and Ireland country communications manager Kym Bradbury.
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Rivergate Marketing, which works with business-to-business companies in the engineering and tech sectors, signs up its first international client, Omnicon, a system integrator based in Colombia. Rivergate will serve as Omnicon’s US marketing and public relations partner, implementing a customized strategic media relations and digital marketing program. The company has a presence in the United States, Latam, and 65 countries worldwide. "Rivergate Marketing's team has a high level of expertise in marketing to the industries that we serve and has proven valuable in helping organizations like ours gain visibility and industry recognition through their comprehensive approach to marketing and PR efforts," said Omnicon owner and CEO Eduardo Acosta.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
