360PR+ adds Do Good Chicken, a chicken brand that works to fight food waste and combat climate change, and Little Leaf Farms, a brand of packaged lettuce that is sustainably grown through controlled environment agriculture, to its food and beverage practice. The agency's work for both clients will focus on driving awareness of the brands' innovative products as well as elevating their founders' voices to further their shared mission of pioneering a better model of production in their respective industries. "These two brands are some of the most innovative in the food industry right now and are well-aligned with our team's passion for sustainable, entrepreneurial brands," said 360PR+ PR chief client officer and partner Victoria Renwick.


Weber Shandwick is named corporate PR and public affairs agency for IKEA UK. The agency is tasked with building trust in the IKEA brand in the UK market by amplifying understanding of the IKEA vision and purpose, helping to drive short and long-term growth. “In Weber Shandwick we met an agency that demonstrated equal fluency between Corporate PR and Public Affairs – with a truly integrated response that met our ambition and stretched our thinking. Their audience insights and strategic approach, as well as their physical footprint across the UK, were compelling parts of their offer,” said IKEA UK and Ireland country communications manager Kym Bradbury.


Rivergate Marketing, which works with business-to-business companies in the engineering and tech sectors, signs up its first international client, Omnicon, a system integrator based in Colombia. Rivergate will serve as Omnicon’s US marketing and public relations partner, implementing a customized strategic media relations and digital marketing program. The company has a presence in the United States, Latam, and 65 countries worldwide. "Rivergate Marketing's team has a high level of expertise in marketing to the industries that we serve and has proven valuable in helping organizations like ours gain visibility and industry recognition through their comprehensive approach to marketing and PR efforts," said Omnicon owner and CEO Eduardo Acosta.