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| Janine Gianfredi |
Transcarent, a health and care experience company, hires Janine Gianfredi, a veteran of Google and Instagram, as CMO. Gianfredi most recently served as head of marketing at Redesign Health, a startup creator that powers companies who are innovating in health care. At Instagram, she served as director, global consumer marketing. She led brand, product marketing and partnership efforts at Google, and also served as chief marketing officer at the United States Digital Service under the Obama administration. Reporting to Transcarent CEO Glen Tullman, Gianfredi will oversee the company’s marketing and communications functions. “Janine’s experience in leading successful marketing and communications programs at places like Instagram and Google paired with her time in health care is a perfect fit to enable Transcarent to deliver easy access to high-quality, affordable care,” said Tullman.
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| Samantha Qualls |
The Cannabis Media Council appoints Marino VP Samantha Qualls to its board of directors as communications lead. Qualls will be leading all public relations initiatives, including strategic communications, thought leadership, media relations, and the development and management of core Cannabis Media Council messaging. At Marino, she leads day-to-day operations and strategic initiatives for the agency’s cannabis practice, among other verticals including higher education and energy. The Cannabis Media Council is working to change the narrative around cannabis by broadening consumer awareness, educating mainstream media on the opportunities in the cannabis sector, and providing advertisers and publishers guidance on best practices.
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| Amanda Forrester |
OpenX Technologies, a global omnichannel advertising exchange, names Amanda Forrester vice president of marketing. Forrester most recently was senior director, product marketing at Ampersand, a data-driven TV and advertising sales and technology company. She has also held marketing and sales roles at the New York Times, Omnicom Media Group’s Annalect and Tremor Video. In her new post, Forrester will be responsible for setting the strategic direction and overseeing global execution across all marketing channels. “Amanda’s experience as a marketing leader in programmatic advertising, data and TV aligns seamlessly with our differentiated solutions and will help us drive engagement across our buy-side customers and publisher partners,” said OpenXCEO John Gentry.
Derris promotes Lisa Frank, who founded the brand consultancy along Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
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