Transcarent, a health and care experience company, hires Janine Gianfredi, a veteran of Google and Instagram, as CMO. Gianfredi most recently served as head of marketing at Redesign Health, a startup creator that powers companies who are innovating in health care. At Instagram, she served as director, global consumer marketing. She led brand, product marketing and partnership efforts at Google, and also served as chief marketing officer at the United States Digital Service under the Obama administration. Reporting to Transcarent CEO Glen Tullman, Gianfredi will oversee the company’s marketing and communications functions. “Janine’s experience in leading successful marketing and communications programs at places like Instagram and Google paired with her time in health care is a perfect fit to enable Transcarent to deliver easy access to high-quality, affordable care,” said Tullman.
The Cannabis Media Council appoints Marino VP Samantha Qualls to its board of directors as communications lead. Qualls will be leading all public relations initiatives, including strategic communications, thought leadership, media relations, and the development and management of core Cannabis Media Council messaging. At Marino, she leads day-to-day operations and strategic initiatives for the agency’s cannabis practice, among other verticals including higher education and energy. The Cannabis Media Council is working to change the narrative around cannabis by broadening consumer awareness, educating mainstream media on the opportunities in the cannabis sector, and providing advertisers and publishers guidance on best practices.
OpenX Technologies, a global omnichannel advertising exchange, names Amanda Forrester vice president of marketing. Forrester most recently was senior director, product marketing at Ampersand, a data-driven TV and advertising sales and technology company. She has also held marketing and sales roles at the New York Times, Omnicom Media Group’s Annalect and Tremor Video. In her new post, Forrester will be responsible for setting the strategic direction and overseeing global execution across all marketing channels. “Amanda’s experience as a marketing leader in programmatic advertising, data and TV aligns seamlessly with our differentiated solutions and will help us drive engagement across our buy-side customers and publisher partners,” said OpenXCEO John Gentry.