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Stagwell launches its Specialty Media business unit. Part of the Stagwell Marketing Cloud, the new unit will focus on building media formats that the company says will offer brands novel ways to reach, engage and monetize key consumer segments across sports, travel, retail, news and dining. It includes ARound, a stadium-level augmented reality platform, already in use by the Minnesota Twins and Los Angeles Rams, that uses 3D spatial computing to map large-scale venues and localize content to individual users. Other new offerings include a QR code-powered advertising platform for restaurants and bars, and "The Travel Marketplace," which offers access to such channels as airport TV screens, WiFi sponsorship, inflight entertainment and targeted social media. "Stagwell is bringing new experiences to consumers whether they are at the stadium, in a restaurant or getting on an airplane," said Stagwell chairman and CEO Mark Penn.
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Caster Communications joins forces with consultancy bluesalve partners to support companies developing hardware and software for custom and consumer electronics, IoT, XR, AI, enterprise and emerging industries. Caster and bluesalve will offer strategic counsel through execution on projects ranging from product design, development, sourcing and procurement to integrated marketing, PR, social and digital media. The companies will continue as individual entities but provide exclusive cooperative services. Caster founder Kimberly Lancaster, along with agency SVP Alexandra Crabb, will drive marketing, PR and communications consulting, while bluesalve managing partner Avi Rosenthal will run business operations and development consulting, along with bluesalve partners Lew Brown and David Kaplan. “This partnership strengthens both organizations by offering streamlined, single-source services that neither group offers alone,” said Lancaster.
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Powerhouse Communications rebrands as Powerhouse+Co. In addition to the rebrand, the agency, which specializes in brand storytelling, media relations, social media and influencer programs, has introduced a new logo, website and overall agency persona. “The ‘+Co.’ in Powerhouse+Co. represents strength in numbers and our core belief in the value of teamwork, which is a concept we wanted to highlight in our new name since it’s so deeply ingrained in our agency DNA,” said agency CEO Kristin Daher. The new logo, which incorporates a fingerprint, refers to the agency’s ability focus on expressing the individual identities of its clients.
PAN launches a B2B web services offering... Strata, a women- and LGBTQ-owned shop with deep tech B2B experience, launches....Top of Mind Public Relations, which has offices in Miami, Fort Lauderdale, Tampa, Orlando, Jacksonville, Washington, and Philadelphia, opens in Albuquerque.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
