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Hill+Knowlton Strategies adds Hill’s Pet Nutrition, a Colgate Palmolive brand, to its client roster. H+K will deliver PR, social media and influencer engagement across pet professional and pet owner audiences for Hill’s. Their campaign “Be more animal” will employ a series of creative activations focused on driving engagement and advocacy for the brand. “We were looking for one agency who could bring our PR, social and advocacy ambitions together to help transform our presence and communicate what we stand for,” said Hill’s UK & Ireland digital marketing manager Daniel Martin. “H+K stood out as the perfect partner.”
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5WPR is named public relations agency of record for Fetcherr, an Israeli demand prediction and algorithm pricing company using AI-native high frequency pricing. The agency will manage media relations for Fetcherr to further build its presence within the technology and aviation spaces. "We chose them because of their well-known expertise and disruptive approach. They are the right partner to deliver against our goals and help us maximize our impact," said Fetcherr's co-founder Robby Nissan.
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The Brand Agency signs on as agency of record for Espanita Tequila. The agency has been tasked with increasing the brand’s visibility in the U.S. beverage market, leveraging traditional media relations, celebrity and influencer seeding, as well as events and cultural tentpole activations. Launched in 2017, Espanita’s current footprint is spread across 22 states and Washington D.C. “We sought to connect with a like-minded firm that felt the same passion for their work. We couldn’t be more excited to have awarded The Brand Agency with our representation,” said Espanita Tequila chief operating officer Patrick Wilson.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
