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Hill+Knowlton Strategies adds Hill’s Pet Nutrition, a Colgate Palmolive brand, to its client roster. H+K will deliver PR, social media and influencer engagement across pet professional and pet owner audiences for Hill’s. Their campaign “Be more animal” will employ a series of creative activations focused on driving engagement and advocacy for the brand. “We were looking for one agency who could bring our PR, social and advocacy ambitions together to help transform our presence and communicate what we stand for,” said Hill’s UK & Ireland digital marketing manager Daniel Martin. “H+K stood out as the perfect partner.”
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5WPR is named public relations agency of record for Fetcherr, an Israeli demand prediction and algorithm pricing company using AI-native high frequency pricing. The agency will manage media relations for Fetcherr to further build its presence within the technology and aviation spaces. "We chose them because of their well-known expertise and disruptive approach. They are the right partner to deliver against our goals and help us maximize our impact," said Fetcherr's co-founder Robby Nissan.
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The Brand Agency signs on as agency of record for Espanita Tequila. The agency has been tasked with increasing the brand’s visibility in the U.S. beverage market, leveraging traditional media relations, celebrity and influencer seeding, as well as events and cultural tentpole activations. Launched in 2017, Espanita’s current footprint is spread across 22 states and Washington D.C. “We sought to connect with a like-minded firm that felt the same passion for their work. We couldn’t be more excited to have awarded The Brand Agency with our representation,” said Espanita Tequila chief operating officer Patrick Wilson.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
