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Hill+Knowlton Strategies adds Hill’s Pet Nutrition, a Colgate Palmolive brand, to its client roster. H+K will deliver PR, social media and influencer engagement across pet professional and pet owner audiences for Hill’s. Their campaign “Be more animal” will employ a series of creative activations focused on driving engagement and advocacy for the brand. “We were looking for one agency who could bring our PR, social and advocacy ambitions together to help transform our presence and communicate what we stand for,” said Hill’s UK & Ireland digital marketing manager Daniel Martin. “H+K stood out as the perfect partner.”
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5WPR is named public relations agency of record for Fetcherr, an Israeli demand prediction and algorithm pricing company using AI-native high frequency pricing. The agency will manage media relations for Fetcherr to further build its presence within the technology and aviation spaces. "We chose them because of their well-known expertise and disruptive approach. They are the right partner to deliver against our goals and help us maximize our impact," said Fetcherr's co-founder Robby Nissan.
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The Brand Agency signs on as agency of record for Espanita Tequila. The agency has been tasked with increasing the brand’s visibility in the U.S. beverage market, leveraging traditional media relations, celebrity and influencer seeding, as well as events and cultural tentpole activations. Launched in 2017, Espanita’s current footprint is spread across 22 states and Washington D.C. “We sought to connect with a like-minded firm that felt the same passion for their work. We couldn’t be more excited to have awarded The Brand Agency with our representation,” said Espanita Tequila chief operating officer Patrick Wilson.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
