Hill+Knowlton Strategies adds Hill’s Pet Nutrition, a Colgate Palmolive brand, to its client roster. H+K will deliver PR, social media and influencer engagement across pet professional and pet owner audiences for Hill’s. Their campaign “Be more animal” will employ a series of creative activations focused on driving engagement and advocacy for the brand. “We were looking for one agency who could bring our PR, social and advocacy ambitions together to help transform our presence and communicate what we stand for,” said Hill’s UK & Ireland digital marketing manager Daniel Martin. “H+K stood out as the perfect partner.”
5WPR is named public relations agency of record for Fetcherr, an Israeli demand prediction and algorithm pricing company using AI-native high frequency pricing. The agency will manage media relations for Fetcherr to further build its presence within the technology and aviation spaces. "We chose them because of their well-known expertise and disruptive approach. They are the right partner to deliver against our goals and help us maximize our impact," said Fetcherr's co-founder Robby Nissan.
The Brand Agency signs on as agency of record for Espanita Tequila. The agency has been tasked with increasing the brand’s visibility in the U.S. beverage market, leveraging traditional media relations, celebrity and influencer seeding, as well as events and cultural tentpole activations. Launched in 2017, Espanita’s current footprint is spread across 22 states and Washington D.C. “We sought to connect with a like-minded firm that felt the same passion for their work. We couldn’t be more excited to have awarded The Brand Agency with our representation,” said Espanita Tequila chief operating officer Patrick Wilson.