Kaplow is handling communications programming, strategic partnerships and activations, advocacy efforts, regional market initiatives and media relations for HearingLife’s “Live Life to Your Fullest” campaign, a joint effort with William Shatner. The year-long advertising, communications and marketing campaign, which will be placed in broadcast and digital outlets, seeks to educate Americans about the importance of caring for your hearing and getting hearing tests, as well as pointing out ways to identify hearing loss in your loved ones. “William Shatner is beloved and recognized as a trusted, inspiring icon in American culture. We are thrilled to be working with him to increase awareness about the importance of quality hearing care,” said HearingLife president Dean Pappous. Kaplow is also HearingLife’s agency of record.
Slice Communications, a Philadelphia-based agency, acquires GillespieHall, a firm located in Wilmington, DE. GillespieHall will continue to operate under its own name for at least the first quarter of 2023, and will integrate into the Slice Communications identity over the course of the year. Slice CEO Cassandra Bailey will continue in her current position, and GillespieHall founding partner Bridget Paverd will join Slice as a consultant. GillespieHall partner Clara Mattucci will assume the position of Slice’s chief operating officer. The new integrated agency will retain 100 percent of current staff members. “This combination of talent doubles our capacity and bandwidth which is a huge benefit to our clients,” said Bailey.
Susan Davis International launches the 2023 edition of its interactive calendar of military events and observances for the year. Created in 2021, the annual calendar is a resource for communicators, event organizers, media and advocates who support service members and veteras as well as the families and care givers. In addition to events and observances, it lists historic moments in military history, with links for each event with additional information. “It is important for us to provide a trusted source of information for everyone working to support or communicate about those who serve our nation and their families,” said SDI chairman Susan Davis.