 |
| William Shatner |
Kaplow is handling communications programming, strategic partnerships and activations, advocacy efforts, regional market initiatives and media relations for HearingLife’s “Live Life to Your Fullest” campaign, a joint effort with William Shatner. The year-long advertising, communications and marketing campaign, which will be placed in broadcast and digital outlets, seeks to educate Americans about the importance of caring for your hearing and getting hearing tests, as well as pointing out ways to identify hearing loss in your loved ones. “William Shatner is beloved and recognized as a trusted, inspiring icon in American culture. We are thrilled to be working with him to increase awareness about the importance of quality hearing care,” said HearingLife president Dean Pappous. Kaplow is also HearingLife’s agency of record.
 |
| Cassandra Bailey, Bridget Paverd |
Slice Communications, a Philadelphia-based agency, acquires GillespieHall, a firm located in Wilmington, DE. GillespieHall will continue to operate under its own name for at least the first quarter of 2023, and will integrate into the Slice Communications identity over the course of the year. Slice CEO Cassandra Bailey will continue in her current position, and GillespieHall founding partner Bridget Paverd will join Slice as a consultant. GillespieHall partner Clara Mattucci will assume the position of Slice’s chief operating officer. The new integrated agency will retain 100 percent of current staff members. “This combination of talent doubles our capacity and bandwidth which is a huge benefit to our clients,” said Bailey.
 |
| Susan Davis |
Susan Davis International launches the 2023 edition of its interactive calendar of military events and observances for the year. Created in 2021, the annual calendar is a resource for communicators, event organizers, media and advocates who support service members and veteras as well as the families and care givers. In addition to events and observances, it lists historic moments in military history, with links for each event with additional information. “It is important for us to provide a trusted source of information for everyone working to support or communicate about those who serve our nation and their families,” said SDI chairman Susan Davis.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
