American Battery Materials Inc. has selected MZ Group to handle strategic communications and investor relations to bolster awareness of the Greenwich, CT-based company focused on lithium production.

The US produces only one percent of the world’s lithium, which is needed to power batteries in electric vehicles, mainly from Albermarle Corp.’s Silver Peak facility in Nevada. China accounts for 65 percent of the global lithium market.

ABM is focused on the environmentally friendly direct lithium process on its more than 2,000 acres, wells and infrastructure in southern Utah.

“ABM is poised to potentially capture a sizable share of the lithium market as global demand continues to skyrocket without existing domestic production to support it,” said Sebastian Lux, CEO of the company.

It expects to benefit from the Department of Energy’s classification of lithium as a critical mineral and the allocation of a $7B exploration, extraction and processing budget under the American Battery Materials Initiative to create a lithium battery supply chain in the US.

Brooks Hamilton, director at MZ North America, will lead the communications effort for ABM, focused on building brand awareness with financial and social media outlets and coordinating roadshows and investment conferences.