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5WPR picks up PR duties for healthcare point-of-sale platform PatientFi. 5WPR will be responsible for heading media relations for the brand, positioning it as the preferred healthcare financing alternative. PatientFi serves a national network of healthcare providers across plastic surgery, dermatology, dentistry, fertility, audiology and ophthalmology. "Our goal is to connect with healthcare providers and key stakeholders in fintech and we believe 5WPR's media expertise will enable us to better engage with these important audiences," said PatientFi vice president of marketing Katie Hernandez.
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20Two Studio is named agency of record for Miraval Resorts & Spas. The agency’s scope of work for Miraval will include media relations, influencer relations, brand partnerships and event support. Its pitching will target US media in sectors including travel, lifestyle, wellbeing and food & beverage, with a focus on the inclusive destination resort and spa brand’s innovative programs, spa treatments, cuisine, and wellbeing specialists. Miraval’s three full-scale resorts are located in Austin, Tucson, and the Berkshires.
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The Pollack Group signs on to work with Customer Management Practice, a research, marketing and business development partner and resource hub for the customer management sector. The Pollack Group will assist CMP with increased brand awareness through a strong public relations strategy and implement a paid and organic social media initiative. It will also execute an influencer relations strategy to build branded engagement during the CMP's Customer Contact Week events throughout 2023. “Between their extensive experience working with household brand names to their genuine passion for wanting to amplify our brand presence, it was an easy decision to choose TPG as our first PR agency,” said CMP head of marketing Lauren Miller.
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Brand Paradise has added Brooklyn Lighting & Grip to its roster. The San Juan, Puerto Rico-based agency has been retained to manage a fully integrated marketing and public relations program, including brand refresh, website design, social media, events and advertising. Brooklyn Lighting & Grip is a film and television lighting equipment rental company in New York.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
