5WPR picks up PR duties for healthcare point-of-sale platform PatientFi. 5WPR will be responsible for heading media relations for the brand, positioning it as the preferred healthcare financing alternative. PatientFi serves a national network of healthcare providers across plastic surgery, dermatology, dentistry, fertility, audiology and ophthalmology. "Our goal is to connect with healthcare providers and key stakeholders in fintech and we believe 5WPR's media expertise will enable us to better engage with these important audiences," said PatientFi vice president of marketing Katie Hernandez.


20Two Studio is named agency of record for Miraval Resorts & Spas. The agency’s scope of work for Miraval will include media relations, influencer relations, brand partnerships and event support. Its pitching will target US media in sectors including travel, lifestyle, wellbeing and food & beverage, with a focus on the inclusive destination resort and spa brand’s innovative programs, spa treatments, cuisine, and wellbeing specialists. Miraval’s three full-scale resorts are located in Austin, Tucson, and the Berkshires.


The Pollack Group signs on to work with Customer Management Practice, a research, marketing and business development partner and resource hub for the customer management sector. The Pollack Group will assist CMP with increased brand awareness through a strong public relations strategy and implement a paid and organic social media initiative. It will also execute an influencer relations strategy to build branded engagement during the CMP's Customer Contact Week events throughout 2023. “Between their extensive experience working with household brand names to their genuine passion for wanting to amplify our brand presence, it was an easy decision to choose TPG as our first PR agency,” said CMP head of marketing Lauren Miller.

Brooklyn Lighting

Brand Paradise has added Brooklyn Lighting & Grip to its roster. The San Juan, Puerto Rico-based agency has been retained to manage a fully integrated marketing and public relations program, including brand refresh, website design, social media, events and advertising. Brooklyn Lighting & Grip is a film and television lighting equipment rental company in New York.