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5WPR picks up PR duties for healthcare point-of-sale platform PatientFi. 5WPR will be responsible for heading media relations for the brand, positioning it as the preferred healthcare financing alternative. PatientFi serves a national network of healthcare providers across plastic surgery, dermatology, dentistry, fertility, audiology and ophthalmology. "Our goal is to connect with healthcare providers and key stakeholders in fintech and we believe 5WPR's media expertise will enable us to better engage with these important audiences," said PatientFi vice president of marketing Katie Hernandez.
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20Two Studio is named agency of record for Miraval Resorts & Spas. The agency’s scope of work for Miraval will include media relations, influencer relations, brand partnerships and event support. Its pitching will target US media in sectors including travel, lifestyle, wellbeing and food & beverage, with a focus on the inclusive destination resort and spa brand’s innovative programs, spa treatments, cuisine, and wellbeing specialists. Miraval’s three full-scale resorts are located in Austin, Tucson, and the Berkshires.
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The Pollack Group signs on to work with Customer Management Practice, a research, marketing and business development partner and resource hub for the customer management sector. The Pollack Group will assist CMP with increased brand awareness through a strong public relations strategy and implement a paid and organic social media initiative. It will also execute an influencer relations strategy to build branded engagement during the CMP's Customer Contact Week events throughout 2023. “Between their extensive experience working with household brand names to their genuine passion for wanting to amplify our brand presence, it was an easy decision to choose TPG as our first PR agency,” said CMP head of marketing Lauren Miller.
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Brand Paradise has added Brooklyn Lighting & Grip to its roster. The San Juan, Puerto Rico-based agency has been retained to manage a fully integrated marketing and public relations program, including brand refresh, website design, social media, events and advertising. Brooklyn Lighting & Grip is a film and television lighting equipment rental company in New York.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
