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Coyne Public Relations is providing public relations support for The Play Date, a single-day, invitation-only media event on March 8, hosted by The Toy Association, producers of Toy Fair, and Adventure Media & Events, publisher of The Toy Book and The Toy Insider. Coyne PR will work to secure media attendance by promoting the opportunities that the event offers, such as direct access to the toys being released throughout 2023. The campaign will focus on a comprehensive media relations program targeting traditional media outlets, key industry experts and VIP influencers, including pre-show, on-site and post-show support. “We have a longstanding relationship with Coyne PR and because of our previous projects, their professionalism, dedication and belief in the power of play, we are confident they are the ideal team to bring our new Play Date to life,” said The Toy Association executive vp of global market events Kimberly Carcone.
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Marino is selected to serve as agency of record for Olive Tree Holdings, a mission-driven private investment company with a focus on real estate. The company, which was formed in 2017 and has offices in New York City, Atlanta and Houston, specializes in acquisition, management and capital improvement efforts in multifamily communities within growing U.S. markets. Marino has been working with the firm’s c-suite and executives since summer 2022 to formulate an in-depth communications program that targets Olive Tree’s key stakeholders including clients, investors, the media and the community at large. "As a mission-driven company with a people-first approach, it was critical for us to find a partner that could help convey our purpose and story to the world," said Olive Tree Holdings CEO Ian Bel. "Marino has been the ultimate partner for us.”
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Kafka Media Group takes on AOR duties for edgefactory, a full-service media production partner for events, conferences and tradeshows. KMG will be responsible for handling the company’s media relations, social media strategy and strengthening its brand recognition as a leader in the creative media, technology, and events space. “Kafka Media Group has greatly surpassed our expectations in the short time we’ve been working together,” said edgefactory CEO Brian Cole, who cited “the worldwide coverage we have already been able to secure about our business across various industries and publications.”
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
