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Coyne Public Relations is providing public relations support for The Play Date, a single-day, invitation-only media event on March 8, hosted by The Toy Association, producers of Toy Fair, and Adventure Media & Events, publisher of The Toy Book and The Toy Insider. Coyne PR will work to secure media attendance by promoting the opportunities that the event offers, such as direct access to the toys being released throughout 2023. The campaign will focus on a comprehensive media relations program targeting traditional media outlets, key industry experts and VIP influencers, including pre-show, on-site and post-show support. “We have a longstanding relationship with Coyne PR and because of our previous projects, their professionalism, dedication and belief in the power of play, we are confident they are the ideal team to bring our new Play Date to life,” said The Toy Association executive vp of global market events Kimberly Carcone.
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Marino is selected to serve as agency of record for Olive Tree Holdings, a mission-driven private investment company with a focus on real estate. The company, which was formed in 2017 and has offices in New York City, Atlanta and Houston, specializes in acquisition, management and capital improvement efforts in multifamily communities within growing U.S. markets. Marino has been working with the firm’s c-suite and executives since summer 2022 to formulate an in-depth communications program that targets Olive Tree’s key stakeholders including clients, investors, the media and the community at large. "As a mission-driven company with a people-first approach, it was critical for us to find a partner that could help convey our purpose and story to the world," said Olive Tree Holdings CEO Ian Bel. "Marino has been the ultimate partner for us.”
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Kafka Media Group takes on AOR duties for edgefactory, a full-service media production partner for events, conferences and tradeshows. KMG will be responsible for handling the company’s media relations, social media strategy and strengthening its brand recognition as a leader in the creative media, technology, and events space. “Kafka Media Group has greatly surpassed our expectations in the short time we’ve been working together,” said edgefactory CEO Brian Cole, who cited “the worldwide coverage we have already been able to secure about our business across various industries and publications.”
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
