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Coyne Public Relations is providing public relations support for The Play Date, a single-day, invitation-only media event on March 8, hosted by The Toy Association, producers of Toy Fair, and Adventure Media & Events, publisher of The Toy Book and The Toy Insider. Coyne PR will work to secure media attendance by promoting the opportunities that the event offers, such as direct access to the toys being released throughout 2023. The campaign will focus on a comprehensive media relations program targeting traditional media outlets, key industry experts and VIP influencers, including pre-show, on-site and post-show support. “We have a longstanding relationship with Coyne PR and because of our previous projects, their professionalism, dedication and belief in the power of play, we are confident they are the ideal team to bring our new Play Date to life,” said The Toy Association executive vp of global market events Kimberly Carcone.
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Marino is selected to serve as agency of record for Olive Tree Holdings, a mission-driven private investment company with a focus on real estate. The company, which was formed in 2017 and has offices in New York City, Atlanta and Houston, specializes in acquisition, management and capital improvement efforts in multifamily communities within growing U.S. markets. Marino has been working with the firm’s c-suite and executives since summer 2022 to formulate an in-depth communications program that targets Olive Tree’s key stakeholders including clients, investors, the media and the community at large. "As a mission-driven company with a people-first approach, it was critical for us to find a partner that could help convey our purpose and story to the world," said Olive Tree Holdings CEO Ian Bel. "Marino has been the ultimate partner for us.”
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Kafka Media Group takes on AOR duties for edgefactory, a full-service media production partner for events, conferences and tradeshows. KMG will be responsible for handling the company’s media relations, social media strategy and strengthening its brand recognition as a leader in the creative media, technology, and events space. “Kafka Media Group has greatly surpassed our expectations in the short time we’ve been working together,” said edgefactory CEO Brian Cole, who cited “the worldwide coverage we have already been able to secure about our business across various industries and publications.”
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
