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Coyne Public Relations is providing public relations support for The Play Date, a single-day, invitation-only media event on March 8, hosted by The Toy Association, producers of Toy Fair, and Adventure Media & Events, publisher of The Toy Book and The Toy Insider. Coyne PR will work to secure media attendance by promoting the opportunities that the event offers, such as direct access to the toys being released throughout 2023. The campaign will focus on a comprehensive media relations program targeting traditional media outlets, key industry experts and VIP influencers, including pre-show, on-site and post-show support. “We have a longstanding relationship with Coyne PR and because of our previous projects, their professionalism, dedication and belief in the power of play, we are confident they are the ideal team to bring our new Play Date to life,” said The Toy Association executive vp of global market events Kimberly Carcone.
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Marino is selected to serve as agency of record for Olive Tree Holdings, a mission-driven private investment company with a focus on real estate. The company, which was formed in 2017 and has offices in New York City, Atlanta and Houston, specializes in acquisition, management and capital improvement efforts in multifamily communities within growing U.S. markets. Marino has been working with the firm’s c-suite and executives since summer 2022 to formulate an in-depth communications program that targets Olive Tree’s key stakeholders including clients, investors, the media and the community at large. "As a mission-driven company with a people-first approach, it was critical for us to find a partner that could help convey our purpose and story to the world," said Olive Tree Holdings CEO Ian Bel. "Marino has been the ultimate partner for us.”
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Kafka Media Group takes on AOR duties for edgefactory, a full-service media production partner for events, conferences and tradeshows. KMG will be responsible for handling the company’s media relations, social media strategy and strengthening its brand recognition as a leader in the creative media, technology, and events space. “Kafka Media Group has greatly surpassed our expectations in the short time we’ve been working together,” said edgefactory CEO Brian Cole, who cited “the worldwide coverage we have already been able to secure about our business across various industries and publications.”
Finn Partners will promote the Alzheimer's and Parkinson's Diseases and Related Disorders (AD/PD) international conference slated March 16-20 in Barcelona and online as a hybrid event.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
