Coyne Public Relations is providing public relations support for The Play Date, a single-day, invitation-only media event on March 8, hosted by The Toy Association, producers of Toy Fair, and Adventure Media & Events, publisher of The Toy Book and The Toy Insider. Coyne PR will work to secure media attendance by promoting the opportunities that the event offers, such as direct access to the toys being released throughout 2023. The campaign will focus on a comprehensive media relations program targeting traditional media outlets, key industry experts and VIP influencers, including pre-show, on-site and post-show support. “We have a longstanding relationship with Coyne PR and because of our previous projects, their professionalism, dedication and belief in the power of play, we are confident they are the ideal team to bring our new Play Date to life,” said The Toy Association executive vp of global market events Kimberly Carcone.

Olive Tree

Marino is selected to serve as agency of record for Olive Tree Holdings, a mission-driven private investment company with a focus on real estate. The company, which was formed in 2017 and has offices in New York City, Atlanta and Houston, specializes in acquisition, management and capital improvement efforts in multifamily communities within growing U.S. markets. Marino has been working with the firm’s c-suite and executives since summer 2022 to formulate an in-depth communications program that targets Olive Tree’s key stakeholders including clients, investors, the media and the community at large. "As a mission-driven company with a people-first approach, it was critical for us to find a partner that could help convey our purpose and story to the world," said Olive Tree Holdings CEO Ian Bel. "Marino has been the ultimate partner for us.”


Kafka Media Group takes on AOR duties for edgefactory, a full-service media production partner for events, conferences and tradeshows. KMG will be responsible for handling the company’s media relations, social media strategy and strengthening its brand recognition as a leader in the creative media, technology, and events space. “Kafka Media Group has greatly surpassed our expectations in the short time we’ve been working together,” said edgefactory CEO Brian Cole, who cited “the worldwide coverage we have already been able to secure about our business across various industries and publications.”