Calcium, a healthcare marketing agency, introduces Calcium + Company, an overarching structure focused on adding diversified divisions that synergize with the agency’s current core services. As part of that initiative, the agency is launching PRotein, a full-service health and wellness PR division offering strategic consultative services, integrated storytelling and audience engagements. The division, which follows the launch of the Vitamin MD medical communications division in 2021, is headed by managing director Stacey Gandler. “Never before has communications played such a vital role in how people connect and engage with their health, as well as the communities, providers, and systems that support them,” said Gandler. “PRotein adds public relations as a powerful new capability to our current agency and medical communications solutions.”
Group Vested launches Finance Studio, a new online creative studio for financial companies. Its creative and digital services include custom content, design, branding and digital marketing, packaged in a scalable, flexible way to suit the shifting needs of the financial industry. The company says that the studio is intended to help brands of all sizes that are looking for lower-cost fractional solutions. “The current economic climate means more financial brands—from start-up fintechs to RIAs to established firms—are having to do more with less,” said Group Vested CEO Binna Kim. “Finance Studio is a new addition to the Group Vested platform that demonstrates our commitment to developing fresh creative solutions for the financial industry.”
“CCO Views into 2023,” a new report from the Arthur W. Page Society that surveyed 56 chief communications officers, finds that Inflation, recession and the threat of layoffs constitute the biggest risks that businesses face in the coming year. “Economic uncertainty” was cited as a critical risk by 41 percent of the survey’s respondents, with such challenges as attracting/retaining top talent and employee engagement coming in at 32 percent. The biggest opportunity, respondents say, is the rise of stakeholder capitalism, with almost two-thirds (65 percent) calling it one of “the biggest areas of opportunity from the CCO perspective.” The report also includes advice from respondents about particular strategies for handline the potential crises of 2023.