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| Stacey Gandler |
Calcium, a healthcare marketing agency, introduces Calcium + Company, an overarching structure focused on adding diversified divisions that synergize with the agency’s current core services. As part of that initiative, the agency is launching PRotein, a full-service health and wellness PR division offering strategic consultative services, integrated storytelling and audience engagements. The division, which follows the launch of the Vitamin MD medical communications division in 2021, is headed by managing director Stacey Gandler. “Never before has communications played such a vital role in how people connect and engage with their health, as well as the communities, providers, and systems that support them,” said Gandler. “PRotein adds public relations as a powerful new capability to our current agency and medical communications solutions.”
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Group Vested launches Finance Studio, a new online creative studio for financial companies. Its creative and digital services include custom content, design, branding and digital marketing, packaged in a scalable, flexible way to suit the shifting needs of the financial industry. The company says that the studio is intended to help brands of all sizes that are looking for lower-cost fractional solutions. “The current economic climate means more financial brands—from start-up fintechs to RIAs to established firms—are having to do more with less,” said Group Vested CEO Binna Kim. “Finance Studio is a new addition to the Group Vested platform that demonstrates our commitment to developing fresh creative solutions for the financial industry.”
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“CCO Views into 2023,” a new report from the Arthur W. Page Society that surveyed 56 chief communications officers, finds that Inflation, recession and the threat of layoffs constitute the biggest risks that businesses face in the coming year. “Economic uncertainty” was cited as a critical risk by 41 percent of the survey’s respondents, with such challenges as attracting/retaining top talent and employee engagement coming in at 32 percent. The biggest opportunity, respondents say, is the rise of stakeholder capitalism, with almost two-thirds (65 percent) calling it one of “the biggest areas of opportunity from the CCO perspective.” The report also includes advice from respondents about particular strategies for handline the potential crises of 2023.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
