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Walker Sands acquires KoMarketing, a B2B demand generation firm headquartered in Boston. KoMarketing, which was founded in 2004, has nearly 30 team members supporting B2B clients in industries including cybersecurity, marketing technology, and healthcare and medical device technology. The acquisition, Walker Sands’ second to-date, is intended to deepen the firm’s existing capabilities in such top-of-funnel demand generation activities as paid digital advertising and SEO for B2B audiences. “Coming together with KoMarketing deepens our collective expertise in demand generation and will create a meaningful positive impact for our clients,” said Walker Sands CEO Mike Santoro.
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Edelman Global Advisory launches its global health policy and PA offering. Led by EGA health chair Joseph M. Damond, the offering will focus on helping companies navigate the challenges of the health policy environment as well as anticipating and proactively addressing emerging developments and trends. Working with Edelman's Global Health Sector, the new team will offer advisory services to help clients anticipate global regulatory and policy risk, strengthen ties with regulators and governments, and navigate opportunities in new markets. It is based out of Washington, DC with locations in the US, European Union, Asia Pacific, Latin America, Middle East/Africa, and India. "The EGA Global Health Policy and Public Affairs team is uniquely positioned to be a trusted guide in helping companies navigate the changing geopolitical landscape,” said EGA managing partner and CEO Deborah Lehr.
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rEvolution, a global sports marketing agency, picks up London-based public relations and communications agency Sine Qua Non, which specializes in tech-forward PR, communications and sponsorship in sport. Sine Qua Non will merge into the rEvolution brand effective with the close of the transaction and SQN CEO Claire Ritchie will become EVP and managing director. All current SQN staff will join rEvolution. The acquisition of SQN joins adds a second UK location for the firm, joining rEvolution’s Chicago headquarters and offices in Detroit and Indianapolis as well as an existing London office. “For rEvolution, this acquisition is an alignment of two agencies with a shared vision of delivering integrated services, and also allows us to offer a deeper level of services and integration out of the UK,” said rEvolution CEO and founder John Rowady.
BCW and Hill & Knowlton, which will merge as of July 1 to form Burson, bring on financial communications and capital market advisory firm Buchanan Communications as part of the new unit, effective immediately... Stagwell enters into an agreement to acquire PROS Agency, a Brazil-based brand and marketing consultancy... The LAGRANT Foundation forms alumni advisory council.
HAVAS Red (formerly Red HAVAS) adds HAVAS Red Ivory Coast (Côte d'Ivoire) to its network... CURA Strategies, an integrated health care communications and public affairs consulting firm, launches Advocacy Accelerator, an online platform built to help advocates achieve their policy goals.... POV Strategy and Research, which provides gaming-focused marketing and insight, launches in Dallas... AMP3 PR releases its AMPlified Magazine: Volume 3 online 'zine.
Crosby helps to launch a campaign to promote organ donation... Alloy, which works with tech clients, receives a significant investment from Purpose Group... Arvo Advisory sets up shop in Dallas.
In Bospar’s just-released Earth Day Survey, nearly every respondent who works from home (95 percent) says that the switch to remote working has led to a more eco-friendly lifestyle... Warner Bros. vets launch Trifecta PR, which works with clients in film, television, consumer brands and corporate communications... Golin announces new details about its partnership with AutonomyWorks, a company that employs individuals with autism.
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