Marketing Maven is named agency of record for TerraScale, a green technology and infrastructure development company. TerraScale was previously represented by FINN Partners. Marketing Maven’s scope of work for the company includes global market research, branding, public relations, social media marketing, thought leadership and development of strategic partnerships. TerraScale brings together partners and service providers across technology, green engineering, cybersecurity, real estate and energy construction firms to modernize businesses and communities. “Marketing Maven was so uniquely positioned and had such relevant past performance in the verticals of economic development, sustainability, women in business, tourism and hospitality, healthcare, beauty and wellness, real estate, finance, international markets, government agencies, cybersecurity, and technology, that the fit was obvious to our executive team,” said TerraScale chief operating officer and co-founder Soheila Yalpani.
August is retained as strategic communications advisor for World Wrestling Entertainment’s management team and board of directors. This follows the firm’s December 2022 engagement by WWE founder and controlling shareholder Vince McMahon to support his contested return to the company’s board of directors as executive chairman, six months after announcing his retirement amid allegations of misconduct. August will assist the company during its review of strategic alternatives, which is currently underway. “We believe exploring our strategic alternatives at this critical juncture will enable WWE to fully capitalize on the significant value of our intellectual property,” McMahon said.
The Brandman Agency is named PR agency of record for The St. Regis Bal Harbour Resort, a 214-room property in Miami Beach. The agency will be handling U.S. media and influencer relations for the hotel. A Forbes Five-Star and AAA Five Diamond Hotel for nine consecutive years, The St. Regis Bal Harbour Resort is situated 15 minutes north of South Beach on the edge of the Atlantic Ocean. “We are confident that our partnership will further position our resort as Miami’s best address, and elevate our current and upcoming developments,” said The St. Regis Bal Harbour Resort general manager Winfred von Workum.
Dixon Schwabl + Company is named agency of record by St. John Fisher University in Rochester, NY. The announcement follows the institution’s official transition from St. John Fisher College to St. John Fisher University in July 2022. The partnership officially kicked off in August 2022, beginning with brand strategy to lay the foundation for media planning and buying, creative development and public relations. The branding support included messaging development and a multi-day photo and video shoot to capture new content to market the university for the coming years. “The agency’s values align with those of the university, and we look forward to seeing what we can accomplish in our work together,” said Fisher president Dr. Gerard J. Rooney.