Ruder Finn has agreed to provide strategic communications support for Futurewei Technologies, a wholly owned subsidiary of China’s Huawei Technologies.
The Trump administration slapped trade sanctions on Huawei in 2019, deeming it a risk to national security.
Ruder Finn’s contract with Futurewei went into effect Jan. 5 and runs through March.
The pact calls for strategic counsel, media relations, influential stakeholder mapping, thought leadership, content strategy/development/management, and crisis/issues communications.
RF has a dozen staffers handling Futurewei, including CEO Kathy Bloomgarden and senior VPs Brianna Rabe and Antonia Caamano.
The New York-based shop also represents Huawei Technologies USA, which spent $806K in fees at RF during the 12-month period ended June 30.