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5W Public Relations takes on Boomerang Health, at-home diagnostic testing brand. The firm will employ a media outreach strategy across consumer and trade fashion, lifestyle, celebrity and business verticals in national and regional broadcast, digital and print outlets. It will also identify product seeding opportunities for Boomerang’s testing kits, while working with strategic management consortium PROMINENT Brand + Talent to support strategic relations for Boomerang.
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Laura Davidson Public Relations lands Sea Island, a five-star property on the southeastern coast of Georgia. LDPR will oversee the overall strategic media relations and media visit program for the property in the US. Home of the PGA Tour’s RSM Classic, Sea Island also boasts five miles of private beach, a tennis and pickleball center, yacht club and children’s programs in addidion to a broad range of dining options.
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| Courtney Glaudé |
Strategic Heights Media picks up PR duties for film director, screenwriter and producer, Courtney Glaudé. Strategic Heights Media will manage overall publicity efforts and media strategy for Glaudé, who is gearing up for his feature film debut this year with The Reading, a supernatural thriller. The film is written, directed and produced by Glaudé; executive produced by Lee Daniels; and stars Academy Award-winning actress and comedian Mo’Nique. Strategic Heights Media has provided media strategy to such brands as BET Networks, ASCAP, smartwater, Essence, 20th Century Fox and Sony Pictures.




BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.



