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5W Public Relations takes on Boomerang Health, at-home diagnostic testing brand. The firm will employ a media outreach strategy across consumer and trade fashion, lifestyle, celebrity and business verticals in national and regional broadcast, digital and print outlets. It will also identify product seeding opportunities for Boomerang’s testing kits, while working with strategic management consortium PROMINENT Brand + Talent to support strategic relations for Boomerang.
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Laura Davidson Public Relations lands Sea Island, a five-star property on the southeastern coast of Georgia. LDPR will oversee the overall strategic media relations and media visit program for the property in the US. Home of the PGA Tour’s RSM Classic, Sea Island also boasts five miles of private beach, a tennis and pickleball center, yacht club and children’s programs in addidion to a broad range of dining options.
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| Courtney Glaudé |
Strategic Heights Media picks up PR duties for film director, screenwriter and producer, Courtney Glaudé. Strategic Heights Media will manage overall publicity efforts and media strategy for Glaudé, who is gearing up for his feature film debut this year with The Reading, a supernatural thriller. The film is written, directed and produced by Glaudé; executive produced by Lee Daniels; and stars Academy Award-winning actress and comedian Mo’Nique. Strategic Heights Media has provided media strategy to such brands as BET Networks, ASCAP, smartwater, Essence, 20th Century Fox and Sony Pictures.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
Blueprint Creative Group of Miami lands $4.5M five-year contract to provide Public Affairs Office support to the U.S. Army Medical Research and Development Command... CIIC PR signs up Bishop Design, an interior design firm based in Dubai and Miami... Magrino adds Copper Cane Wine & Spirits... Tegan Digital is enlisted to complete a website redesign for Business Jet, a private aviation company based out of Dallas Love Field.
Three Cheers PR, an alcohol-specialist agency that is a wholly owned subsidiary of 360PR+, is named PR agency of record for TINCUP Mountain Whiskey... The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent alone... Scout Labs, Pollinate and Iris Worldwide are working with Seattle’s Museum of Pop Culture.
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