5W Public Relations takes on Boomerang Health, at-home diagnostic testing brand. The firm will employ a media outreach strategy across consumer and trade fashion, lifestyle, celebrity and business verticals in national and regional broadcast, digital and print outlets. It will also identify product seeding opportunities for Boomerang’s testing kits, while working with strategic management consortium PROMINENT Brand + Talent to support strategic relations for Boomerang.
Laura Davidson Public Relations lands Sea Island, a five-star property on the southeastern coast of Georgia. LDPR will oversee the overall strategic media relations and media visit program for the property in the US. Home of the PGA Tour’s RSM Classic, Sea Island also boasts five miles of private beach, a tennis and pickleball center, yacht club and children’s programs in addidion to a broad range of dining options.
Strategic Heights Media picks up PR duties for film director, screenwriter and producer, Courtney Glaudé. Strategic Heights Media will manage overall publicity efforts and media strategy for Glaudé, who is gearing up for his feature film debut this year with The Reading, a supernatural thriller. The film is written, directed and produced by Glaudé; executive produced by Lee Daniels; and stars Academy Award-winning actress and comedian Mo’Nique. Strategic Heights Media has provided media strategy to such brands as BET Networks, ASCAP, smartwater, Essence, 20th Century Fox and Sony Pictures.