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5W Public Relations takes on Boomerang Health, at-home diagnostic testing brand. The firm will employ a media outreach strategy across consumer and trade fashion, lifestyle, celebrity and business verticals in national and regional broadcast, digital and print outlets. It will also identify product seeding opportunities for Boomerang’s testing kits, while working with strategic management consortium PROMINENT Brand + Talent to support strategic relations for Boomerang.
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Laura Davidson Public Relations lands Sea Island, a five-star property on the southeastern coast of Georgia. LDPR will oversee the overall strategic media relations and media visit program for the property in the US. Home of the PGA Tour’s RSM Classic, Sea Island also boasts five miles of private beach, a tennis and pickleball center, yacht club and children’s programs in addidion to a broad range of dining options.
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| Courtney Glaudé |
Strategic Heights Media picks up PR duties for film director, screenwriter and producer, Courtney Glaudé. Strategic Heights Media will manage overall publicity efforts and media strategy for Glaudé, who is gearing up for his feature film debut this year with The Reading, a supernatural thriller. The film is written, directed and produced by Glaudé; executive produced by Lee Daniels; and stars Academy Award-winning actress and comedian Mo’Nique. Strategic Heights Media has provided media strategy to such brands as BET Networks, ASCAP, smartwater, Essence, 20th Century Fox and Sony Pictures.




Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.



