 |
| Gloria Vanderham |
The Next Practices Group and The Bliss Group introduce NPG Health, a life sciences marketing and communications collective. The collective will launch alongside its first firm, Bliss Bio Health. Gloria Vanderham, who was most recently region Europe head of communications at Novartis AG, will serve as CEO for NPG Health and Bliss Bio Health. The Bliss Group founder and managing partner Michael Roth will take on the role of chair for both units. NPG Health and Bliss Bio Health will focus on early science, R&D research, medical education and advertising, commercialization, health programs and reimbursement. “Our goal is to build a one-stop solution from ‘atom to access’ that services our clients at the global level to meet the market needs,” said Bob Pearson, chair of The Next Practices Group and CEO of The Bliss Group.
 |
Motion has opened entries for its third annual Women of Impact Award. The award honors Chicago women who challenge the status quo in the marketing, advertising, public relations and communications fields. Award nominations, which include a 300-word entry outlining why the nominee deserves to be honored with the award, can be submitted via the online nomination form through Tuesday, Feb. 21. All entries will be evaluated by a panel of internal Motion team members who will then select three finalists to be announced on Wednesday, March 1. The 2023 Women of Impact Award winner will be announced Wednesday, March 8—International Women’s Day. Motion will make a donation on the winner’s behalf to a local charity supporting the empowerment of women. “We feel strongly about elevating the visibility of women’s accomplishments and highlighting those who are making waves in the industry,” said Motion founder and CEO Kimberly Eberl.
 |
Mod Op, a strategic marketing, design and communications agency, acquires Toronto-based creative agency Context Creative. Context Creative will become Mod Op’s second location outside the US (it also has an office in Panama) and serve as Mod Op’s Canadian headquarters. Context Creative founder Lionel Gadoury and agency principal Cate Jevons will join the Mod Op team as executive vp of strategy & creative and executive vp of client experience, respectively. “This is the logical next step for our agency and enables us to offer our clients the well-known benefits of cross-border business relationships,” said Mod Op CEO Eric J. Bertrand. “Context Creative’s well-rounded staff and expertise in the renewable energy and government sectors make it a perfect fit for Mod Op.”
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
Have a comment? Send it to 
No comments have been submitted for this story yet.