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Marketing Maven is retained as public relations agency of record for Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA, for the third consecutive year. The agency plans to continue its public relations strategy campaign for Visit Conejo Valley, inviting top-tier travel and hospitality media and influencers to stay in the area. It will also work to attract more national media and influencer familiarization trips to garner additional media coverage of the 15 participating hotels, restaurants and attractions in the area. “With the help of Marketing Maven, we aim to attract visitors to Conejo Valley by utilizing their strategic methods,” said Visit Conejo Valley president/CEO Danielle Borja.
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IMAGINE PR is named North American public relations representative for Hotel Indigo Bali Seminyak Beach. The agency will handle all media and influencer relations for the property. The 289-room hotel, which opened in 2017, includes 19 villas, seven lifestyle dining offerings and body and mind wellness facilities that inspiration from the flavors, culture and character of its surrounding local neighborhood, Bali’s Seminyak district.
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Kleber & Associates, which focuses on the building products industry, signs on as agency of record for PrimeSource Building Products, one of the largest distributors of building materials in North America. K&A will manage public relations and assist with major branding initiatives, content strategy, influencer engagement and social media, along with event activations for the company. “K&A’s extensive industry networks and deep knowledge of navigating media and influencer channels, along with brand building and thought leadership expertise, make them a great fit to support us in our growth objectives,” said PrimeSource Building Products vice president of marketing Allyson Horst.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
