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Glen Echo Group, a Washington, D.C.-based women-led agency, forms a partnership with Bowie State University, Maryland’s oldest HBCU, that will work to foster professional connections and career development for students in the university’s Public Relations Student Society of America Chapter, which sits within its communications department. Two major initiatives of the partnership’s first year are a scholarship fund for student participation in the international PRSSA ICON conference, and an on-campus networking event to provide individualized resume and career guidance to students. “One of Glen Echo Group’s core values is ‘be heard’, and it is an honor to be a part of this initiative to encourage more diverse voices in this industry through real world experiences,” said Glen Echo Group Maura Corbett.
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The Change Agencies, a national network of independent multicultural and LGBTQ public relations and marketing firms that launched in June 2019, brings on five new member agencies: Siarza in Albuquerque and San Diego; Avila Creative in Chicago; Bernadette Davis Communications in Plano, TX and Orlando; Athena Communications in Milwaukee; and Zaid Communications in Miami. They join existing members RENEWPR in Washington, DC; Mahogany Xan Communications in Phoenix; and MuchPR in New York. “With the addition of our five new member firms, the Change Agencies can be a one-stop shop for any business or organization that wants to improve its inclusive communications, both internally and externally, no matter the sector” said MuchPR founder Tanya Churchmuch.
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Netpresenter, an employee communication platform developer, has integrated OpenAI GPT artificial intelligence technology (a variant of ChatGPT) into the newest “beta” version of its platform, a move intended to streamline the internal communications process for clients. GPT's integration into the Netpresenter platform will allow organizations to automatically draft and share information across communication channels ranging from company apps to digital signage screens in the office. Netpresenter, with U.S. headquarters in Princeton, NJ, says it is the first employee communications platform to offer the technology. "With the rise of hybrid working, internal communication with employees has become a strategic focal point for many organizations,” says Netpresenter founder and CEO Frank Heon.
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Treble, an Austin, TX agency that helps venture capital firms accelerate exits, launches a new round of its Funding Accelerator Program, which focuses on developing earned media campaigns around funding rounds closed by venture-backed startups and enterprise organizations. This follows the November formation of the firm’s enterprise technology practice group and the introduction of it cybersecurity practice group. Treble, which has worked on 23 successful exits across its client portfolio, experienced 63 percent revenue growth between 2021 and 2022.
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
Moburst, which develops digital marketing and AI-powered solutions for its clients, receives an $11.8M investment from private investment firm Chrysalis Holdings, LLC... BoardroomPR launches its Answer Engine Optimization service which is designed to help businesses strengthen visibility and authority... Matter ups its focus on strategic video production services.
FleishmanHillard has launched an “America 250” unit to help clients capitalize on the events tied to the celebration of the semiquincentennial of the US.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said they find brand influence as “extremely” or “very” important.
