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Barbara Wagner Communications, which has just entered its third year of business, is named M&T Bank’s agency of record for New York Metro, Long Island, Tarrytown and most of New Jersey. In addition to promoting PR efforts and announcement for the bank in those markets, BWC will also support key executives in New York Metro with interviews, speaking engagements, podcasts and awards. The agency will also work with M&T on event coordination, enhancing relationships with reporters and amplifying sponsor relationships. Other recent additions to BWC’s client roster include Berkshire Hathaway HomeServices New York Properties and BFC Properties.
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Hill+Knowlton Strategies is named global agency for payments platform FreedomPay. H+K will support FreedomPay’s expansion in North America, UK, Europe, Asia and APAC. The scope of work includes launching the company’s new brand positioning, press office management, campaign support and industry events. “We chose H+K for their deep understanding of not only the latest commerce strategies, but also their international prowess and deep knowledge in fintech across retail, hospitality, and food and beverage,” said Liesl Smith, SVP of marketing & sales enablement at FreedomPay
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5W Public Relations scoops up Zoom Room, an indoor dog training gym. The agency will support all national and regional media relations efforts for Zoom Room, building awareness for the brand as well for its current and upcoming locations. "We are beyond impressed with the vision and capabilities of the entire 5W PR team,” said Zoom Room CEO Mark Van Wye. “This partnership represents our next important step in bringing Zoom Room to even more communities across the U.S.”
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Superjuice, which has offices in New York, Los Angeles, Atlanta, and Seattle, signs on as PR agency of record for KeVita, a manufacturer of sparkling probiotic drinks. The company is part of the Tropicana Brands Group portfolio. Superjuice will oversee all PR and brand communications for KeVita. In addition to their best-selling Master Brew Kombuchas. KeVita’s product line includes Herbal Spritzers, Sparkling Probiotic Refreshers, and Sparkling Probiotic Lemonades.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
