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Barbara Wagner Communications, which has just entered its third year of business, is named M&T Bank’s agency of record for New York Metro, Long Island, Tarrytown and most of New Jersey. In addition to promoting PR efforts and announcement for the bank in those markets, BWC will also support key executives in New York Metro with interviews, speaking engagements, podcasts and awards. The agency will also work with M&T on event coordination, enhancing relationships with reporters and amplifying sponsor relationships. Other recent additions to BWC’s client roster include Berkshire Hathaway HomeServices New York Properties and BFC Properties.
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Hill+Knowlton Strategies is named global agency for payments platform FreedomPay. H+K will support FreedomPay’s expansion in North America, UK, Europe, Asia and APAC. The scope of work includes launching the company’s new brand positioning, press office management, campaign support and industry events. “We chose H+K for their deep understanding of not only the latest commerce strategies, but also their international prowess and deep knowledge in fintech across retail, hospitality, and food and beverage,” said Liesl Smith, SVP of marketing & sales enablement at FreedomPay
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5W Public Relations scoops up Zoom Room, an indoor dog training gym. The agency will support all national and regional media relations efforts for Zoom Room, building awareness for the brand as well for its current and upcoming locations. "We are beyond impressed with the vision and capabilities of the entire 5W PR team,” said Zoom Room CEO Mark Van Wye. “This partnership represents our next important step in bringing Zoom Room to even more communities across the U.S.”
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Superjuice, which has offices in New York, Los Angeles, Atlanta, and Seattle, signs on as PR agency of record for KeVita, a manufacturer of sparkling probiotic drinks. The company is part of the Tropicana Brands Group portfolio. Superjuice will oversee all PR and brand communications for KeVita. In addition to their best-selling Master Brew Kombuchas. KeVita’s product line includes Herbal Spritzers, Sparkling Probiotic Refreshers, and Sparkling Probiotic Lemonades.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
