The Economist Group brings on Nada Arnot as EVP of marketing, effective in March. Arnot comes to The Economist from Britbox, the online digital video subscription service founded by BBC Studios and ITV, where she was senior vice president of marketing and head of group marketing services. Prior to BritBox, she held leadership roles at AMC Networks, Hearst Magazines, Kaplan Test Prep, NBC Universal and RF/Binder. In her new post, Arnot will work to drive market presence and help the publisher grow its consumer and corporate subscriptions worldwide. “She brings wide-ranging experience as a brand thinker and customer advocate, along with her considerable success driving growth in a subscription environment,” said The Economist president Bob Cohn.
Yale University appoints Renee Kopkowski as VP for communications, effective April 1. Kopkowski joins Yale from Georgia Tech, where she was VP, institute communications. She has also served as president and partner of consulting firm strat-igence, Inc.; VP-communications at Popeye’s Louisiana Kitchen and senior director, global external communications at Mars, Inc. Kopkowski will lead Yale’s Office of Public Affairs & Communications, serve as the university’s chief communications officer, and guide campus-wide internal and external communications strategies. “Renee brings to Yale extensive experience in communications at academic and other non-profit institutions, multi-national corporations, and medical centers, as well as exceptional leadership and team-building skills,” said Yale president Peter Salovey.
Crosswind Media and Public Relations promotes Mac Walker to VP of media strategy. Walker has been with the agency since 2021, previously serving as a senior account executive. Prior to joining Crosswind, he was deputy press secretary for Texas Governor Greg Abbott. In his new post, Walker is charged with directing strategy and overseeing media relations protocols for Crosswind clients and staff. "Mac's role as a trusted counselor to Governor Abbott and his team during Hurricane Harvey, among other challenging issues, is the kind of experience and leadership we look for in our team," said Crosswind CEO Thomas Graham.
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