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Trust Relations is engaged to refine and amplify the brand story and market position of Valant, an electronic health records software provider for behavioral health practices. In addition to promoting Valant’s EHR and practice management software, Trust Relations will work to generate thought leadership opportunities for the company’s executives. “We needed a PR partner to better inform the market that a behavioral-focused EHR does exist that can help practices of all sizes and understands their patients, their practices, and providers,” said Valant CEO Ram Krishan. “We’re grateful to have the Trust Relations team develop a campaign surrounding this message and build a solid brand strategy going forward.”
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The Consultancy PR signs on as agency of record for Studio Indigo, a London-based multidisciplinary architecture, interior design and estate management firm. The agency is leading PR strategy to help expand the firm's awareness and presence in the US with emphasis on media relations. Established in 2005 by architect and creative director Mike Fisher, Studio Indigo has worked on projects across a diverse range of sectors including residential, commercial developments, yachts and aviation.
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Vitamin, integrated marketing shop, picks up Venture Trailers, which manufacturers trailers for powerboats and personal watercraft. The agency will lead a multi-channel marketing campaign as well as the creation of a modernized corporate brand. It will re-imagine the design and user experience for Venture's new e-commerce website, as well as launching, managing, and hosting the company’s e-commerce environment and handling its email marketing. “Given their experience in guiding the evolution of manufacturing brands into digital modernization, it was clear Vitamin brings key vision and skillset to the table that can help Venture better compete, reach prospective dealers, and grease the wheels for retail sales through our e-commerce platform," said Venture Trailers CEO Stephanie Van Slyke.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
