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| Katherine Lugar |
Katherine Lugar, who is CEO of the American Beverage Assn., will check in at Hilton as executive VP of corporate affairs in April.
She will handle PR, government affairs and ESG matters and report to Hilton CEO Christopher Nassetta.
Prior to the ABA, Lugar worked at the Retail Industry Leaders Assn. as EVP, handled government relations at Travelers Insurance and was VP of legislative and political affairs at the National Retail Federation.
Nassetta said Lugar will play a pivotal role in shaping Hilton’s narrative as it “moves ahead in the next golden age of travel.”
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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