Katherine Lugar, who is CEO of the American Beverage Assn., will check in at Hilton as executive VP of corporate affairs in April.
She will handle PR, government affairs and ESG matters and report to Hilton CEO Christopher Nassetta.
Prior to the ABA, Lugar worked at the Retail Industry Leaders Assn. as EVP, handled government relations at Travelers Insurance and was VP of legislative and political affairs at the National Retail Federation.
Nassetta said Lugar will play a pivotal role in shaping Hilton’s narrative as it “moves ahead in the next golden age of travel.”