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Nickerson picks up WiredScore, a building technology company that assesses, certifies and improves digital connectivity and smart technology in commercial real estate spaces. The company has developed two global certifications awarded at four levels (Certified, Silver, Gold, and Platinum), setting a global standard for in-building connectivity, and identifying and certifying best-in-class smart buildings. “Nickerson’s results-driven client-philosophy is the perfect complement to WiredScore’s collaborative work style,” says Katie Klein, North America Country Director at WiredScore. “Their global expertise in the built sector will undoubtedly aid us in meeting our goals for increasing awareness and expansion in North America.”
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5WPR is named PR agency of record in the North American market for Skyscanner, a flight comparison marketplace. 5W leads Skyscanner’s US and Canadian media outreach strategy with the goal of growing the brand’s presence in both markets, further establishing the company’s position as a global travel industry leader. To date, the agency has secured feature and round-up coverage within consumer, lifestyle, travel, trade, technology, business and regional titles. “5WPR impressed with their experience in both tech and travel, two fields in which we are at the global forefront,” said Skyscanner vp global communications Anna Harland Martin.
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Relic Agency has been engaged by Visit Myrtle Beach to take on an integral role with its newly formed Beach Easy Media, which will produce at least five podcasts, four short-form video series and two full-production TV shows set in Myrtle Beach to expand awareness of and interest in the destination. Relic is providing guidance in show development and distribution strategy, as well as marketing Beach Easy Media’s shows. Eventually, Visit Myrtle Beach hopes to develop Beach Easy into a lifestyle brand for the city, embraced by both locals and visitors. “Myrtle Beach's 'branded entertainment' strategy is one I think we will continue to see over the next several years,” said Relic CEO Adam Stoker.
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French/West/Vaughan handled PR for The HBCU All-Star Battle of the Bands, the original and largest Historically Black Colleges and Universities marching band and dance team showcase in the world, which took place in Atlanta on Feb. 4. FWV’s services included strategic PR planning, message development and targeted media relations. The agency also promoted messaging around HBCU education through the HBCU All-Star Battle of the Bands College Fair, which featured more than 45 HBCUs and their academic and band programs. In addition to supporting The HBCU All-Star Battle of the Bands, FWV has served as agency of record for the Central Intercollegiate Athletic Association and the Southwestern Athletic Conference.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
