Nickerson picks up WiredScore, a building technology company that assesses, certifies and improves digital connectivity and smart technology in commercial real estate spaces. The company has developed two global certifications awarded at four levels (Certified, Silver, Gold, and Platinum), setting a global standard for in-building connectivity, and identifying and certifying best-in-class smart buildings. “Nickerson’s results-driven client-philosophy is the perfect complement to WiredScore’s collaborative work style,” says Katie Klein, North America Country Director at WiredScore. “Their global expertise in the built sector will undoubtedly aid us in meeting our goals for increasing awareness and expansion in North America.”
5WPR is named PR agency of record in the North American market for Skyscanner, a flight comparison marketplace. 5W leads Skyscanner’s US and Canadian media outreach strategy with the goal of growing the brand’s presence in both markets, further establishing the company’s position as a global travel industry leader. To date, the agency has secured feature and round-up coverage within consumer, lifestyle, travel, trade, technology, business and regional titles. “5WPR impressed with their experience in both tech and travel, two fields in which we are at the global forefront,” said Skyscanner vp global communications Anna Harland Martin.
Relic Agency has been engaged by Visit Myrtle Beach to take on an integral role with its newly formed Beach Easy Media, which will produce at least five podcasts, four short-form video series and two full-production TV shows set in Myrtle Beach to expand awareness of and interest in the destination. Relic is providing guidance in show development and distribution strategy, as well as marketing Beach Easy Media’s shows. Eventually, Visit Myrtle Beach hopes to develop Beach Easy into a lifestyle brand for the city, embraced by both locals and visitors. “Myrtle Beach's 'branded entertainment' strategy is one I think we will continue to see over the next several years,” said Relic CEO Adam Stoker.
French/West/Vaughan handled PR for The HBCU All-Star Battle of the Bands, the original and largest Historically Black Colleges and Universities marching band and dance team showcase in the world, which took place in Atlanta on Feb. 4. FWV’s services included strategic PR planning, message development and targeted media relations. The agency also promoted messaging around HBCU education through the HBCU All-Star Battle of the Bands College Fair, which featured more than 45 HBCUs and their academic and band programs. In addition to supporting The HBCU All-Star Battle of the Bands, FWV has served as agency of record for the Central Intercollegiate Athletic Association and the Southwestern Athletic Conference.