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HCB Health joins The Next Practices Group as one of the foundational agencies for NPG Health, its global healthcare platform. HCB, which will now be called Boundless Life Sciences Group, has expertise across pharma, biotech, medical devices and marketing services for healthcare providers. The Boundless team is centered in Austin with team members in New Jersey and Chicago, as well as remote team members throughout the US. NPG Health has offices in New Jersey, New York City, Austin, Dallas and London. “The beauty of this addition to our NPG offering is that our clients will have the opportunity to experience seamless, innovative, and creative solutions that will position them for what’s next in healthcare,” said NPG Health chief executive officer Gloria Vanderham.
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RLF Communications, a Greensboro, NC-based agency, acquires BAERING Group. The acquisition furthers RLF’s strategy to strengthen its footprint across North Carolina, with professional staff in Greensboro, Raleigh and Charlotte. Seven BAERING team members join RLF, strengthening the firm’s depth in industries such as agriculture and chemicals. Founded in 2004, BAERING works with agricultural companies, national trade associations, nonprofits and educational institutions. “The experience and knowledge of BAERING’s talented staff are a tremendous asset for our already strong team, and they will bring new perspectives and ideas to our clients,” said RLF Communication CEO Monty Hagler.
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Tier One Partners introduces a new brand identity inspired by client feedback on what they value most in working with the PR, content and digital marketing agency. The rebrand focuses on the notion of “oneness:” sharing one vision, one purpose and one goal with clients. “Our clients thought about our name differently than we’d imagined,” said Tier One Partners co-founder and managing partner Kathy Wilson. “To them, the term ‘partners’ wasn’t about our senior leaders or our business model; it was about showing up as true partners and doing whatever it takes to elevate their brand.” Tier One was founded in 2003 as one of the first fully remote agencies
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Unik Public Image, a Tel Aviv-based public relations, strategy, digital and crisis management agency, is elected to partnership in PROI Worldwide. Founded in 2003, Unik offers services including public affairs, lobbying, crisis, social media and PR counsel, working with clients in market sectors ranging from professional services, manufacturing and real estate to tourism and entertainment. “Our agency partners and clients have a great interest in the Israeli market, and we are thrilled to add a strong leader in that country,” said Jeff Lambert, global chair of PROI Worldwide and chair of Lambert Global. “Unik brings the right depth and breadth of resources we needed to address opportunities there.”
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
