News of Firms: HCB Health Joins The Next Practices Group

HCB Health joins The Next Practices Group as one of the foundational agencies for NPG Health, its global healthcare platform. HCB, which will now be called Boundless Life Sciences Group, has expertise across pharma, biotech, medical devices and marketing services for healthcare providers. The Boundless team is centered in Austin with team members in New Jersey and Chicago, as well as remote team members throughout the US. NPG Health has offices in New Jersey, New York City, Austin, Dallas and London. “The beauty of this addition to our NPG offering is that our clients will have the opportunity to experience seamless, innovative, and creative solutions that will position them for what’s next in healthcare,” said NPG Health chief executive officer Gloria Vanderham.

RLF Communications, a Greensboro, NC-based agency, acquires BAERING Group. The acquisition furthers RLF’s strategy to strengthen its footprint across North Carolina, with professional staff in Greensboro, Raleigh and Charlotte. Seven BAERING team members join RLF, strengthening the firm’s depth in industries such as agriculture and chemicals. Founded in 2004, BAERING works with agricultural companies, national trade associations, nonprofits and educational institutions. “The experience and knowledge of BAERING’s talented staff are a tremendous asset for our already strong team, and they will bring new perspectives and ideas to our clients,” said RLF Communication CEO Monty Hagler.

Tier One Partners introduces a new brand identity inspired by client feedback on what they value most in working with the PR, content and digital marketing agency. The rebrand focuses on the notion of “oneness:” sharing one vision, one purpose and one goal with clients. “Our clients thought about our name differently than we’d imagined,” said Tier One Partners co-founder and managing partner Kathy Wilson. “To them, the term ‘partners’ wasn’t about our senior leaders or our business model; it was about showing up as true partners and doing whatever it takes to elevate their brand.” Tier One was founded in 2003 as one of the first fully remote agencies

Unik Public Image, a Tel Aviv-based public relations, strategy, digital and crisis management agency, is elected to partnership in PROI Worldwide. Founded in 2003, Unik offers services including public affairs, lobbying, crisis, social media and PR counsel, working with clients in market sectors ranging from professional services, manufacturing and real estate to tourism and entertainment. “Our agency partners and clients have a great interest in the Israeli market, and we are thrilled to add a strong leader in that country,” said Jeff Lambert, global chair of PROI Worldwide and chair of Lambert Global. “Unik brings the right depth and breadth of resources we needed to address opportunities there.”