 |
| Philippe Krakowsky |
Interpublic reported Q4 revenues inched ahead 1.8 percent to $3B while net income tumbled 17 percent to $297.2M.
Revenues for the full year were up 6.7 percent to $10.9B and net income was off 1.6 percent to $938M.
Though the macroeconomic situation remains uncertain, CEO Philippe Krakowsky says marketers “see the need to stay invested and be in the marketplace, as well as a degree of caution."
He’s confident that IPG’s strongest growth areas, such as “consultative media services, healthcare marketing, experiential marketing, and commerce, all supported by our best-in-class data capabilities and creative assets, will continue to perform despite the current economic headwinds."
The specialized communications and experiential solutions group, which includes Weber Shandwick, Golin, Current Global, R&CPMK, DeVries Global, Jack Morton, Momentum, and DXTRA Health, reported flat revenues of $356.3M. It was up 3.5 percent on an organic basis.
For 2022, SP&ESG posted a 5.8 percent revenue boost to $1.4B and 8.5 percent growth organically.
WPP reported a 5.5 percent decline in Q1 PR revenues to $292M as its BCW and Hill & Knowlton units suffered the loss of Pfizer assignments, and cutbacks in client spending due to the economic uncertainty.
Interpublic CEO Philippe Krakowsky said the firm is off to a “solid start to the year” as its flat $2.2B net revenues are in line with 2024 financial targets.
Why financial planning always plays a crucial role in every PR firm’s success.
Omnicom CEO John Wren reports Q1 revenues jumped 5.4 percent to $3.6M, powered by a solid 7.0 percent rise in its advertising & media segment.
Public Policy Holding Company registered 24.1 percent growth to a record $135M during the past year, which included the results of the March 1 acquisition of Multistate Assocs.
Have a comment? Send it to 
No comments have been submitted for this story yet.