Lou Hammond Group signs up Explore Newnan-Coweta, GA; Space Center Houston Moon 2 Mars Festival and SIKES Group. LHG will provide public relations/corporate communications, strategic planning, branding and digital marketing for the new clients. Coweta County and the City of Newman are located just south of Atlanta; Space Center Houston Moon 2 Mars Festival celebrates NASA’s Artemis program and the innovations that will help establish a sustainable human presence on the Moon; and SIKES Group is a Houston-based architecture firm that focuses on healthcare, corporate and industrial sectors. The agency has also re-upped with Sonoma County Winegrowers, a former client of 13 years.
Firecracker PR picks up retailer-focused computer vision and AI technology company SeeChange. Firecracker has been engaged to provide strategic media relations, campaign ideation and brand awareness, targeted toward increasing awareness of the company’s smart checkouts and safety solutions.
Colangelo & Partners takes on AOR duties for Ramón Bilbao, a wine producer in Spain’s Rioja region. The agency will develop and execute a strategic communications plan to support Zamora Company, Ramón Bilbao’s US importer, and build awareness for the brand through a strategic media relations campaign. Founded in 1924, Ramón Bilbao boasts 445 acres of vineyards throughout the region. "We are confident that 2023 represents a new chapter for growth in the U.S. and a new opportunity to share what Spaniards already know: There is no other like Ramón Bilbao," said brand manager Felipe Lobón.