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DiGo (DiMassimo Goldstein) signs on as AOR for the University of New Haven. DiGo will promote the University’s specialized academic colleges and schools, ensuring that prospective students know about how the University’s range of programs can swiftly and comprehensively ready them for their careers. Founded in 1920 on the campus of Yale, the University of New Haven is a private, coeducational university with more than 8,800 students, offering more than 100 academic programs all grounded in a long-standing commitment to collaborative, interdisciplinary, project-based learning. “Collaborating with DiGo will lead to new, innovative and creative ways of presenting the University, our strengths and what makes us unique to key constituents,” said University of New Haven chancellor Steven H. Kaplan.
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5WPR is named public relations agency of record for Attain, a permissioned consumer data platform. 5WPR is responsible for managing media relations and content development for the company, formerly known as Klover, which recently underwent a rebrand that 5W also helped support. Powered by a financial services app, retail loyalty account linking, SKU level APIs and survey responses, Attain provides insights on consumer purchasing. “Our partnership with 5W’s corporate technology team has provided opportunities to highlight our capabilities and expand our reach,” said Attain CEO Brian Mandelbaum.
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AMP Agency takes on agency of record duties for Nature's Bakery. The agency’s scope of work will include media relations, strategic partnership management, thought leadership and contributed content development and product launch support. The partnership will focus on increasing overall awareness of the snack brand and its lineup of products. "AMP's expertise in creative storytelling coupled with their ability to deliver results make them the perfect partner for us at this next phase of growth for our brand," said Nature’s Bakery chief marketing officer Vilma Livas.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
