New Haven

DiGo (DiMassimo Goldstein) signs on as AOR for the University of New Haven. DiGo will promote the University’s specialized academic colleges and schools, ensuring that prospective students know about how the University’s range of programs can swiftly and comprehensively ready them for their careers. Founded in 1920 on the campus of Yale, the University of New Haven is a private, coeducational university with more than 8,800 students, offering more than 100 academic programs all grounded in a long-standing commitment to collaborative, interdisciplinary, project-based learning. “Collaborating with DiGo will lead to new, innovative and creative ways of presenting the University, our strengths and what makes us unique to key constituents,” said University of New Haven chancellor Steven H. Kaplan.


5WPR is named public relations agency of record for Attain, a permissioned consumer data platform. 5WPR is responsible for managing media relations and content development for the company, formerly known as Klover, which recently underwent a rebrand that 5W also helped support. Powered by a financial services app, retail loyalty account linking, SKU level APIs and survey responses, Attain provides insights on consumer purchasing. “Our partnership with 5W’s corporate technology team has provided opportunities to highlight our capabilities and expand our reach,” said Attain CEO Brian Mandelbaum.

Natures BAkery

AMP Agency takes on agency of record duties for Nature's Bakery. The agency’s scope of work will include media relations, strategic partnership management, thought leadership and contributed content development and product launch support. The partnership will focus on increasing overall awareness of the snack brand and its lineup of products. "AMP's expertise in creative storytelling coupled with their ability to deliver results make them the perfect partner for us at this next phase of growth for our brand," said Nature’s Bakery chief marketing officer Vilma Livas.