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DiGo (DiMassimo Goldstein) signs on as AOR for the University of New Haven. DiGo will promote the University’s specialized academic colleges and schools, ensuring that prospective students know about how the University’s range of programs can swiftly and comprehensively ready them for their careers. Founded in 1920 on the campus of Yale, the University of New Haven is a private, coeducational university with more than 8,800 students, offering more than 100 academic programs all grounded in a long-standing commitment to collaborative, interdisciplinary, project-based learning. “Collaborating with DiGo will lead to new, innovative and creative ways of presenting the University, our strengths and what makes us unique to key constituents,” said University of New Haven chancellor Steven H. Kaplan.
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5WPR is named public relations agency of record for Attain, a permissioned consumer data platform. 5WPR is responsible for managing media relations and content development for the company, formerly known as Klover, which recently underwent a rebrand that 5W also helped support. Powered by a financial services app, retail loyalty account linking, SKU level APIs and survey responses, Attain provides insights on consumer purchasing. “Our partnership with 5W’s corporate technology team has provided opportunities to highlight our capabilities and expand our reach,” said Attain CEO Brian Mandelbaum.
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AMP Agency takes on agency of record duties for Nature's Bakery. The agency’s scope of work will include media relations, strategic partnership management, thought leadership and contributed content development and product launch support. The partnership will focus on increasing overall awareness of the snack brand and its lineup of products. "AMP's expertise in creative storytelling coupled with their ability to deliver results make them the perfect partner for us at this next phase of growth for our brand," said Nature’s Bakery chief marketing officer Vilma Livas.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
