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DiGo (DiMassimo Goldstein) signs on as AOR for the University of New Haven. DiGo will promote the University’s specialized academic colleges and schools, ensuring that prospective students know about how the University’s range of programs can swiftly and comprehensively ready them for their careers. Founded in 1920 on the campus of Yale, the University of New Haven is a private, coeducational university with more than 8,800 students, offering more than 100 academic programs all grounded in a long-standing commitment to collaborative, interdisciplinary, project-based learning. “Collaborating with DiGo will lead to new, innovative and creative ways of presenting the University, our strengths and what makes us unique to key constituents,” said University of New Haven chancellor Steven H. Kaplan.
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5WPR is named public relations agency of record for Attain, a permissioned consumer data platform. 5WPR is responsible for managing media relations and content development for the company, formerly known as Klover, which recently underwent a rebrand that 5W also helped support. Powered by a financial services app, retail loyalty account linking, SKU level APIs and survey responses, Attain provides insights on consumer purchasing. “Our partnership with 5W’s corporate technology team has provided opportunities to highlight our capabilities and expand our reach,” said Attain CEO Brian Mandelbaum.
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AMP Agency takes on agency of record duties for Nature's Bakery. The agency’s scope of work will include media relations, strategic partnership management, thought leadership and contributed content development and product launch support. The partnership will focus on increasing overall awareness of the snack brand and its lineup of products. "AMP's expertise in creative storytelling coupled with their ability to deliver results make them the perfect partner for us at this next phase of growth for our brand," said Nature’s Bakery chief marketing officer Vilma Livas.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
