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Edelman Global Advisory acquires Distrito Relações Governamentais, a Brasília, Brazil-based boutique firm providing business and government advisory services. The acquisition will expand Edelman Global Advisory’s operations to a third city in Brazil, after São Paulo and Rio de Janeiro, and will cater to its global, regional and local clients. The integration of Distrito into Edelman Latin America will be led by EGA chief operating officer Leigh Wedell and Edelman Latin America region CEO Mariana Sanz, along with leadership from Distrito’s co-founders, Públio Madruga and Danilo Gennari. Madruga will serve as EGA’s chair of Latin America and Gennari will be EGA’s president for Brazil. “With this strategic move, EGA is bolstering its presence in Latin America, one of our largest growth markets, and allows us to provide a broader range of services as well as quality insights into the ever-changing political, economic and social landscape in the region to support our clients,” said Wedell.
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Sage Communications forms a strategic alliance with state and local government consulting firm National Strategies. Sage’s strategy, marketing production, PR, social media, and event teams have supported defense, homeland, health, education, economic, justice, environment and diplomatic missions, while National Strategies, with consultants across all 50 states, focuses on procurement, legislative and regulatory issues in the state and local government market. “This partnership will allow us to provide top-level support to our clients while elevating our current capabilities,” said Sage Communications co-founder and CEO David Gorodetski.
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Adfactors Sri Lanka, a Colombo, Sri Lanka-based subsidiary of Indian firm Adfactors PR, is elected to partnership in PROI Worldwide. Founded in 2014, Adfactors Sri Lanka provides a range of public affairs, corporate reputation and crisis counsel services to clients with a focus on advocacy crisis management. “In looking to the future for our business and our country we will benefit from the experience and resources of other agency leaders around the world,” said CEO Rezani Aziz. Jeff Lambert, global chair of PROI Worldwide and chair of Lambert Global, said, “Adfactors PR has been a long-time and valued partner for our organization and we are pleased to extend that reach into Sri Lanka, and to Rezani Aziz and her colleages in that country.”
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
