Edelman has inked a three-year deal to enhance the social media presence of executives at Neom Tech and Digital Co.

The effort kicked off this month and includes strategic counsel, social media copy and content development.

It is worth $40K a month.

NT&D has launched Tonomus, a cognitive technology enterprise, as its first subsidiary.

Joseph Bradley, a 15-year veteran of Cisco and an expert in artificial intelligence, robotics, blockchain and the internet-of-things, heads Tonomus.

He is spearheading the development of the digital infrastructure that will be the operating system of Saudi Arabia’s $500B Neom mega-city project.

Edelman began working for Neom in 2020.