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| Joshua Wu |
Powell Tate, the public affairs unit of The Weber Shandwick Collective, appoints Joshua Wu as SVP president of analytics + intelligence. Wu comes to the agency from Marina Maher Communications, where he was SVP of performance analytics. Before that, he was a VP at Edelman Data & Intelligence. Based in Washington, DC, Wu will oversee a team of analytics talent at Powell Tate and across Weber Shandwick’s South Geo, including Baltimore, Dallas and Atlanta. “Josh’s approach of integrating social science best practices with analytics to unlock insights will open up further opportunities to help our clients solve some of their most pressing business and communications issues,” said Powell Tate president Paul Massey.
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| Craig Elimeliah |
Lippe Taylor Group brings on Craig Elimeliah as chief creative officer. Elimeliah was most recently chief experience design officer for VMLY&R. He was previously creative technology director at RAPP. At Lippe Taylor, Elimeliah will lead creative operations across the firm, overseeing all aspects of creative output, from concept development to execution. His vision will also shape strategy and direction for the agency’s campaigns. “Clients have shifted in the direction of our frictionless, earned marketing approach. Having the right creative leader who can build on this foundation is essential to our next phase of growth, and Craig is absolutely that leader,” says agency CEO Paul Dyer.
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Moore names seven agency leaders, most of whom have been with agency for over a decade, as Moore Partners, part of its leadership development program. Agency president and COO Terrie Ard will work closely with the partners to drive continued leadership, innovation and influence of the agency's vision for the future. The new partners include senior vp Jordan Jacobs; vice presidents Audrey Goff and Nanette Schimpf; managing directors Fern Senra-James and Liz Underwood; and executive managing director D’Arcy Toffolo. “Each of these partners has been chosen purposefully and intentionally after years of working together, aligning our thinking, and sharing a vision,” said Ard.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
