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Trevelino/Keller is engaged by Boost Medical Group to provide the company with a 360-degree growth marketing and PR approach, encompassing branding, website development, lead generation and earned media. Boost is an end-to-end diagnostic and case management solution that provides empirical data to attorneys and their clients—helping demonstrate the extent and impact of an injury and expedite and resolve cases in less time. “As a newly launched brand in the space, we see a lot of growth potential and the opportunity to infiltrate an industry historically lacking in the technology innovation we bring to the table. We know Trevelino/Keller will be a critical partner in helping us achieve these growth goals,” said Boost Medical Group managing partner Bob Hopta.
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Matter Health, a part of Matter Communications, is named agency of record for CentralReach, a provider of autism and IDD care software, and Strata, a platform used by healthcare companies. For CentralReach, Matter Health has been enlisted to build the brand and raise the profile of the company, its executives and customers across regional, trade, business and national press. The agency will also work to raise awareness of positive stories within the Autism/IDD/Behavioral Health space. Strata will partner with Strata to generate awareness and thought leadership around the company’s cloud-based financial planning, analytics and performance tools for healthcare through storytelling in trade and business publications.
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Outside PR is named public relations agency of record in North America and Australia for KOO Eyewear, an Italian brand. The agency will help KOO strengthen its North American network and raise its brand awareness. Established in 2017, KOO Eyewear designs and manufactures sunglasses and goggles that are used by runners, cyclists and snowsport athletes. “The OutsidePR team has a vast understanding and connection to our brand’s values, a network of respected media contacts, and shares our passion for the outdoors,” says KOO Global marketing manager Simona Tironi.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
