Trevelino/Keller is engaged by Boost Medical Group to provide the company with a 360-degree growth marketing and PR approach, encompassing branding, website development, lead generation and earned media. Boost is an end-to-end diagnostic and case management solution that provides empirical data to attorneys and their clients—helping demonstrate the extent and impact of an injury and expedite and resolve cases in less time. “As a newly launched brand in the space, we see a lot of growth potential and the opportunity to infiltrate an industry historically lacking in the technology innovation we bring to the table. We know Trevelino/Keller will be a critical partner in helping us achieve these growth goals,” said Boost Medical Group managing partner Bob Hopta.
Matter Health, a part of Matter Communications, is named agency of record for CentralReach, a provider of autism and IDD care software, and Strata, a platform used by healthcare companies. For CentralReach, Matter Health has been enlisted to build the brand and raise the profile of the company, its executives and customers across regional, trade, business and national press. The agency will also work to raise awareness of positive stories within the Autism/IDD/Behavioral Health space. Strata will partner with Strata to generate awareness and thought leadership around the company’s cloud-based financial planning, analytics and performance tools for healthcare through storytelling in trade and business publications.
Outside PR is named public relations agency of record in North America and Australia for KOO Eyewear, an Italian brand. The agency will help KOO strengthen its North American network and raise its brand awareness. Established in 2017, KOO Eyewear designs and manufactures sunglasses and goggles that are used by runners, cyclists and snowsport athletes. “The OutsidePR team has a vast understanding and connection to our brand’s values, a network of respected media contacts, and shares our passion for the outdoors,” says KOO Global marketing manager Simona Tironi.