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| Yvonne Hanak |
KEF Media tabs Yvonne Hanak to succeed founder Kevin Foley as CEO of the Atlanta-based video, audio and digital production company. While Foley is stepping down, he will continue to assist Hanak as she takes the reins. Hanak, who has been with KEF for 22 years, most recently served as co-president as the company shifted to remote working due to COVID. “Yvonne joined us as a freelance production assistant and has distinguished herself at every level of her professional development,” said Foley. “Her commitment to meeting and exceeding client expectations while guiding our team made this promoton an easy decision.”
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| Edward Farley |
Crosby Marketing Communications hires Edward Farley as an EVP. Farley was previously VP of brand & creative services at Edelman Financial Services. He has also served as vp of marketing & brand strategy at United Way Worldwide and director of corporate brand strategy and advertising at Humana. In his new post, Farley will lead Crosby teams in developing enterprise brand planning, integrated marketing campaigns, and strategic sponsorships and partnerships on behalf of clients. “Ed has the passion and proven ability to develop strategic insights and integrated programs that transform brands and solve complex marketing challenges,” said Crosby president and CEO Raymond Crosby.
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| Rachel Gilley & Lucy Knox |
Clarity promotes Rachel Gilley to chief client officer and Lucy Knox to chief commercial officer. Both previously served as presidents at the firm. The promotions come as Clarity revamps its global leadership structure, adding several partners and presidents to the global leadership team. The newly appointed presidents will be tasked with developing core services and delivering senior counsel, while the agency’s new partners will contribute to high-level management decisions. “This new leadership model gives our specialists the chance to grow outside of business management, while rewarding those with an entrepreneurial mindset,” said Clarity CEO Sami McCabe.
HUNTER promotes Gigi García Russo to president and Michael Lamp to chief digital & transformation officer.... Cars.com Inc. a car-shopping marketplace, names Sarah Kettler CMO, effective June 15...The Trade Desk, an advertising tech company, appoints Sarah Gavin as CMO and EVP.
Brittany Sullivan, who held the senior VP-executive director of marketing post at Golin, has moved to Burson.
Codeword brings on Melody Brue and Jess Graham as part of a push to bolster its capabilities in market intelligence and commercial strategy... Havas Edge, which specializes in data-driven media, creative and customer acquisition strategies, for health, tech, consumer, retail and financial brands, promotes Pam Caputo to EVP, health media... Rezolve Ai, the London-based developer of Brain Suite, an enterprise AI platform purpose-built for agentic commerce, appoints Michele Fisher as CMO.
Jamie Dowd, who was most recently president of the health practice in the Americas at Weber Shandwick, comes on board at Allison Worldwide as global president, health + wellness, effective June 22.
Burson is bringing on Hanover managing director, Middle East Jonty Summers as head of corporate affairs in Dubai at the end of June... Ridgepost Capital, which had over $45 billion in assets under management as of March 31, names Brian McKenna VP, investor relations, effective June 15... The Center for AI Safety appoints Rochelle Nadhiri as head of public engagement. 
