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| Yvonne Hanak |
KEF Media tabs Yvonne Hanak to succeed founder Kevin Foley as CEO of the Atlanta-based video, audio and digital production company. While Foley is stepping down, he will continue to assist Hanak as she takes the reins. Hanak, who has been with KEF for 22 years, most recently served as co-president as the company shifted to remote working due to COVID. “Yvonne joined us as a freelance production assistant and has distinguished herself at every level of her professional development,” said Foley. “Her commitment to meeting and exceeding client expectations while guiding our team made this promoton an easy decision.”
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| Edward Farley |
Crosby Marketing Communications hires Edward Farley as an EVP. Farley was previously VP of brand & creative services at Edelman Financial Services. He has also served as vp of marketing & brand strategy at United Way Worldwide and director of corporate brand strategy and advertising at Humana. In his new post, Farley will lead Crosby teams in developing enterprise brand planning, integrated marketing campaigns, and strategic sponsorships and partnerships on behalf of clients. “Ed has the passion and proven ability to develop strategic insights and integrated programs that transform brands and solve complex marketing challenges,” said Crosby president and CEO Raymond Crosby.
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| Rachel Gilley & Lucy Knox |
Clarity promotes Rachel Gilley to chief client officer and Lucy Knox to chief commercial officer. Both previously served as presidents at the firm. The promotions come as Clarity revamps its global leadership structure, adding several partners and presidents to the global leadership team. The newly appointed presidents will be tasked with developing core services and delivering senior counsel, while the agency’s new partners will contribute to high-level management decisions. “This new leadership model gives our specialists the chance to grow outside of business management, while rewarding those with an entrepreneurial mindset,” said Clarity CEO Sami McCabe.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
