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WPP forms a strategic partnership with BigCommerce, an Open SaaS ecommerce platform for B2C and B2B brands. The partnership will give WPP priority access to new product tools on BigCommerce and data feed management platform Feedonomics, and to platform integrations including Amazon, Meta, Google and TikTok. “With the rise of social commerce, direct-to-consumer purchases and acceleration of ecommerce, brands require omnichannel expertise that meets the needs of the modern consumer,” said WPP executive vp, strategic partnerships Nilufar Fowler. “This partnership with BigCommerce reflects our commitment to continue to develop a unique commerce offering for our clients.”
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Sensis, a minority-owned advertising agency, acquires Sharp & Company, a communications consultancy that works with public- and private-sector organizations in the transportation industry. Sharp & Company will continue as a separate entity, and will be called Sharp & Company, a Sensis Company. Sensis will take over Sharp & Company’s portfolio of clients such as WMATA, The Washington Metropolitan Area Transit Authority. Sharp & Company provides public and stakeholder communication and engagement, marketing and PR, translation of technical and complex data for general audiences, creative and graphic design, digital and social media engagement and research to gain audience insights. “This strategic partnership will allow Sensis to expand our ability and expertise in the transportation industry regionally and nationally,” said Sensis founder and president Jose Villa.
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Reputation Partners launches a new website. The site has been updated to showcase the firm’s capabilities (which include PR, crisis communications, labor communications, brand activation) and provide detailed case studies. “Our goal with the new website is to more fully capture the deep experience and wide range of services we provide to our clients” said Reputation Partners founder and CEO Nick Kalm. “We also wanted to showcase the ways in which we are unique.”
IPREX names Big Picture PR in San Fransico, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
