WPP

WPP forms a strategic partnership with BigCommerce, an Open SaaS ecommerce platform for B2C and B2B brands. The partnership will give WPP priority access to new product tools on BigCommerce and data feed management platform Feedonomics, and to platform integrations including Amazon, Meta, Google and TikTok. “With the rise of social commerce, direct-to-consumer purchases and acceleration of ecommerce, brands require omnichannel expertise that meets the needs of the modern consumer,” said WPP executive vp, strategic partnerships Nilufar Fowler. “This partnership with BigCommerce reflects our commitment to continue to develop a unique commerce offering for our clients.”

Sharp

Sensis, a minority-owned advertising agency, acquires Sharp & Company, a communications consultancy that works with public- and private-sector organizations in the transportation industry. Sharp & Company will continue as a separate entity, and will be called Sharp & Company, a Sensis Company. Sensis will take over Sharp & Company’s portfolio of clients such as WMATA, The Washington Metropolitan Area Transit Authority. Sharp & Company provides public and stakeholder communication and engagement, marketing and PR, translation of technical and complex data for general audiences, creative and graphic design, digital and social media engagement and research to gain audience insights. “This strategic partnership will allow Sensis to expand our ability and expertise in the transportation industry regionally and nationally,” said Sensis founder and president Jose Villa.

Reputation

Reputation Partners launches a new website. The site has been updated to showcase the firm’s capabilities (which include PR, crisis communications, labor communications, brand activation) and provide detailed case studies. “Our goal with the new website is to more fully capture the deep experience and wide range of services we provide to our clients” said Reputation Partners founder and CEO Nick Kalm. “We also wanted to showcase the ways in which we are unique.”