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WPP forms a strategic partnership with BigCommerce, an Open SaaS ecommerce platform for B2C and B2B brands. The partnership will give WPP priority access to new product tools on BigCommerce and data feed management platform Feedonomics, and to platform integrations including Amazon, Meta, Google and TikTok. “With the rise of social commerce, direct-to-consumer purchases and acceleration of ecommerce, brands require omnichannel expertise that meets the needs of the modern consumer,” said WPP executive vp, strategic partnerships Nilufar Fowler. “This partnership with BigCommerce reflects our commitment to continue to develop a unique commerce offering for our clients.”
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Sensis, a minority-owned advertising agency, acquires Sharp & Company, a communications consultancy that works with public- and private-sector organizations in the transportation industry. Sharp & Company will continue as a separate entity, and will be called Sharp & Company, a Sensis Company. Sensis will take over Sharp & Company’s portfolio of clients such as WMATA, The Washington Metropolitan Area Transit Authority. Sharp & Company provides public and stakeholder communication and engagement, marketing and PR, translation of technical and complex data for general audiences, creative and graphic design, digital and social media engagement and research to gain audience insights. “This strategic partnership will allow Sensis to expand our ability and expertise in the transportation industry regionally and nationally,” said Sensis founder and president Jose Villa.
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Reputation Partners launches a new website. The site has been updated to showcase the firm’s capabilities (which include PR, crisis communications, labor communications, brand activation) and provide detailed case studies. “Our goal with the new website is to more fully capture the deep experience and wide range of services we provide to our clients” said Reputation Partners founder and CEO Nick Kalm. “We also wanted to showcase the ways in which we are unique.”
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
