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WPP forms a strategic partnership with BigCommerce, an Open SaaS ecommerce platform for B2C and B2B brands. The partnership will give WPP priority access to new product tools on BigCommerce and data feed management platform Feedonomics, and to platform integrations including Amazon, Meta, Google and TikTok. “With the rise of social commerce, direct-to-consumer purchases and acceleration of ecommerce, brands require omnichannel expertise that meets the needs of the modern consumer,” said WPP executive vp, strategic partnerships Nilufar Fowler. “This partnership with BigCommerce reflects our commitment to continue to develop a unique commerce offering for our clients.”
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Sensis, a minority-owned advertising agency, acquires Sharp & Company, a communications consultancy that works with public- and private-sector organizations in the transportation industry. Sharp & Company will continue as a separate entity, and will be called Sharp & Company, a Sensis Company. Sensis will take over Sharp & Company’s portfolio of clients such as WMATA, The Washington Metropolitan Area Transit Authority. Sharp & Company provides public and stakeholder communication and engagement, marketing and PR, translation of technical and complex data for general audiences, creative and graphic design, digital and social media engagement and research to gain audience insights. “This strategic partnership will allow Sensis to expand our ability and expertise in the transportation industry regionally and nationally,” said Sensis founder and president Jose Villa.
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Reputation Partners launches a new website. The site has been updated to showcase the firm’s capabilities (which include PR, crisis communications, labor communications, brand activation) and provide detailed case studies. “Our goal with the new website is to more fully capture the deep experience and wide range of services we provide to our clients” said Reputation Partners founder and CEO Nick Kalm. “We also wanted to showcase the ways in which we are unique.”
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
Vested forms a strategic partnership with growth marketing platform Fintel Connect, geared at driving growth for banks and financial brands through affiliate marketing... WPP launches WPP Open Pro, a new edition of its AI marketing platform WPP Open, which will provide a range of integrated, AI-powered delivery models... MikeWorldWide is hosting The Platform Fluency Initiative Webinar on Nov. 3 at 12:30 p.m. designed to help senior communicators navigate the opportunities of AI.
