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Powerhouse+Co. is engaged to lead consumer and industry PR and influencer relations efforts for fast casual restaurant brand Bruxie. Powerhouse will develop and execute communications programs focused on launching the brand in new markets, as well as working to drive brand awareness and reinforce the brand’s reputation as an elevated fast casual brand. Bruxie currently operates five locations throughout Southern California, with plans to add four more locations in the coming months, including the brand’s debut in Georgia. “We are extremely passionate about Bruxie’s next chapter, which is why we turned to an established agency that’s well-known for impactful storytelling and crafting compelling brand narratives that increase awareness and propel restaurants to new heights,” said Bruxie CEO Scott Grinstead.
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MZ Group signs on with AppTech Payments Corp. to lead a comprehensive strategic investor relations and financial communications program. The campaign will highlight AppTech’s Commerce Experiences-as-a-Service (“CXS”) platform, a first-to-market, cloud-based program backed by AppTech’s mobile commerce patents, core partner technology and other related internal intellectual property. Michael Kim, managing director at MZ North America, will advise AppTech’s IR team in all facets of investor relations, including the coordination of roadshows and investment conferences across key cities and building brand awareness with financial and social media outlets.
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Gaffney Austin is named agency of record for Outamation, an automation and digital transformation-based service provider. The agency will handle all media and public relations activities for the company. “Their experience in the mortgage, real estate and fintech industries, coupled with the necessary contacts to build relationships with members of the news media, will accelerate our brand and promote our thought leadership,” said Outamation founder Sapan Bafna.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
