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Powerhouse+Co. is engaged to lead consumer and industry PR and influencer relations efforts for fast casual restaurant brand Bruxie. Powerhouse will develop and execute communications programs focused on launching the brand in new markets, as well as working to drive brand awareness and reinforce the brand’s reputation as an elevated fast casual brand. Bruxie currently operates five locations throughout Southern California, with plans to add four more locations in the coming months, including the brand’s debut in Georgia. “We are extremely passionate about Bruxie’s next chapter, which is why we turned to an established agency that’s well-known for impactful storytelling and crafting compelling brand narratives that increase awareness and propel restaurants to new heights,” said Bruxie CEO Scott Grinstead.
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MZ Group signs on with AppTech Payments Corp. to lead a comprehensive strategic investor relations and financial communications program. The campaign will highlight AppTech’s Commerce Experiences-as-a-Service (“CXS”) platform, a first-to-market, cloud-based program backed by AppTech’s mobile commerce patents, core partner technology and other related internal intellectual property. Michael Kim, managing director at MZ North America, will advise AppTech’s IR team in all facets of investor relations, including the coordination of roadshows and investment conferences across key cities and building brand awareness with financial and social media outlets.
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Gaffney Austin is named agency of record for Outamation, an automation and digital transformation-based service provider. The agency will handle all media and public relations activities for the company. “Their experience in the mortgage, real estate and fintech industries, coupled with the necessary contacts to build relationships with members of the news media, will accelerate our brand and promote our thought leadership,” said Outamation founder Sapan Bafna.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
