Powerhouse+Co. is engaged to lead consumer and industry PR and influencer relations efforts for fast casual restaurant brand Bruxie. Powerhouse will develop and execute communications programs focused on launching the brand in new markets, as well as working to drive brand awareness and reinforce the brand’s reputation as an elevated fast casual brand. Bruxie currently operates five locations throughout Southern California, with plans to add four more locations in the coming months, including the brand’s debut in Georgia. “We are extremely passionate about Bruxie’s next chapter, which is why we turned to an established agency that’s well-known for impactful storytelling and crafting compelling brand narratives that increase awareness and propel restaurants to new heights,” said Bruxie CEO Scott Grinstead.
MZ Group signs on with AppTech Payments Corp. to lead a comprehensive strategic investor relations and financial communications program. The campaign will highlight AppTech’s Commerce Experiences-as-a-Service (“CXS”) platform, a first-to-market, cloud-based program backed by AppTech’s mobile commerce patents, core partner technology and other related internal intellectual property. Michael Kim, managing director at MZ North America, will advise AppTech’s IR team in all facets of investor relations, including the coordination of roadshows and investment conferences across key cities and building brand awareness with financial and social media outlets.
Gaffney Austin is named agency of record for Outamation, an automation and digital transformation-based service provider. The agency will handle all media and public relations activities for the company. “Their experience in the mortgage, real estate and fintech industries, coupled with the necessary contacts to build relationships with members of the news media, will accelerate our brand and promote our thought leadership,” said Outamation founder Sapan Bafna.
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