FINN Partners is engaged by China-headquartered smartphone brand OnePlus for strategic global communications and product promotion. Finn will work to define the brand’s narrative through a series of meaningful product stories targeted at overseas users in a bid to accelerate its global expansion. The account is being led out of Finn’s China offices, joined by a strategic team from its US and EU offices. OnePlus has an active user community of more than 30 million in over 50 countries. “We were looking for an agency that not only had an excellent track record of PR expertise and creative capabilities, but also proven experience and insights,” said OnePlus head of global PR and brand Andrea Shen. “Finn Partners impressed us with their global vision, local expertise and flexible model.”


MMGY Wagstaff is retained as media relations agency of record for l’Alliance de l’industrie touristique du Québec, which manages the brand Bonjour Québec. The agency will oversee a national program supporting Bonjour Quebec in growing their business from the American market by showcasing the province’s iconic experiences as well as spotlighting lesser known and undiscovered activities and destinations. “The Alliance is very pleased with this new partnership with an agency that shares our dynamism and our passion, that has a strong vision of the Bonjour Québec brand and that will help our businesses and entrepreneurs to shine from coast to coast,” said Martin Soucy, CEO for the Alliance.

Santa Monica

Noble Studios is named agency of record for Santa Monica Travel & Tourism. The agency, which currently guides digital/web services for the destination to include brand strategy, creative campaigns and paid media strategy and management. The agency earned an annual contract with an option for renewal in 2024, and they will immediately begin brand strategy work in tandem with the SMTT staff and board of directors before launching a new creative and paid media campaign this fall. “Noble Studios' performance-driven approach to digital marketing, creativity and expertise have impressed us,” said Santa Monica Travel & Tourism president & CEO Misti Kerns.