 |
FINN Partners is engaged by China-headquartered smartphone brand OnePlus for strategic global communications and product promotion. Finn will work to define the brand’s narrative through a series of meaningful product stories targeted at overseas users in a bid to accelerate its global expansion. The account is being led out of Finn’s China offices, joined by a strategic team from its US and EU offices. OnePlus has an active user community of more than 30 million in over 50 countries. “We were looking for an agency that not only had an excellent track record of PR expertise and creative capabilities, but also proven experience and insights,” said OnePlus head of global PR and brand Andrea Shen. “Finn Partners impressed us with their global vision, local expertise and flexible model.”
 |
MMGY Wagstaff is retained as media relations agency of record for l’Alliance de l’industrie touristique du Québec, which manages the brand Bonjour Québec. The agency will oversee a national program supporting Bonjour Quebec in growing their business from the American market by showcasing the province’s iconic experiences as well as spotlighting lesser known and undiscovered activities and destinations. “The Alliance is very pleased with this new partnership with an agency that shares our dynamism and our passion, that has a strong vision of the Bonjour Québec brand and that will help our businesses and entrepreneurs to shine from coast to coast,” said Martin Soucy, CEO for the Alliance.
 |
Noble Studios is named agency of record for Santa Monica Travel & Tourism. The agency, which currently guides digital/web services for the destination to include brand strategy, creative campaigns and paid media strategy and management. The agency earned an annual contract with an option for renewal in 2024, and they will immediately begin brand strategy work in tandem with the SMTT staff and board of directors before launching a new creative and paid media campaign this fall. “Noble Studios' performance-driven approach to digital marketing, creativity and expertise have impressed us,” said Santa Monica Travel & Tourism president & CEO Misti Kerns.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
