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| Cortney Stapleton |
The Bliss Group names Cortney Stapleton CEO. Stapleton has been with the firm since 2003, serving as managing partner since 2021. A founder of The Next Practices Group as well as chairwoman of NextTech Communications, Stapleton has played a key role in building the professional, business and financial services practices of the firm, As CEO, she will prepare the firm for a sustainable growth path led by new practice development and the integration of data science and analytics throughout the firm’s offering. “She is known for her tremendous focus on client excellence, which is driving our growth of current and future practices and our desire to innovate,” Bob Pearson, chair of The Bliss Group and The Next Practices Group.
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| Libbey Baumgarten, Ilana Dvir |
JBC is promoting Libbey Baumgarten to head of growth and Ilana Dvir to head of strategy. Baumgarten was previously an executive vp at the firm, building its social impact division and handling such brands as BetterUp, theSkimm, Female Founders Fund and Tia. In her new post, she will oversee the expansion of JBC’s services, including affiliate marketing, executive speaking, crisis communications, partnerships, and media training. Dvir was previously a senior vp, and has led the agency’s lifestyle division as well as launching its food & beverage capability and expanding its home & design division. As head of Strategy, she will focus on new business development and oversee strategic ideation for the agency’s roster. “Ilana and Libbey have helped to usher in every stage in JBC’s nearly decade-long history, and will no doubt continue to spearhead the next chapter in our agency,” said JBC founder Jennifer Meyer.
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| Zara Mirza |
TIAA, a provider of retirement services, names Zara Mirza chief brand officer, effective March 6. Mirza joins the company from GE, where she also served as chief brand officer. Prior to GE, she was global head of creative excellence at Bacardi. In her new position, Mirza will lead the brand strategy, brand marketing, creative and corporate social responsibility teams for TIAA and Nuveen, the asset manager that is a wholly owned subsidiary of the company. "Zara brings extensive experience transforming how brands go to market and will continue to elevate TIAA so that more institutional partners and new generations of consumers embrace the power of securing lifetime income," said TIAA chief marketing and communications officer Micky Onvural.
StreetCred Communications brings on Rob Farmer, a veteran of The Rudin Group and Charles Schwab... Cozen O’Connor Public Strategies adds Jessica Monahan to its Washington D.C.-based lobbying team as a senior principal... Edcetera, a provider of career education programs that is backed by Eden Capital, appoints Jim Gallagher as CMO.
Derris promotes Lisa Frank, who founded the brand consultancy along with Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
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