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CIIC PR adds Savoy Signature Collection to its roster of hotel clients. The agency will spearhead the communications strategy for Savoy Palace, NEXT Hotel, and a new luxury hotel concept coming later in the year, working to reinforce their position and brand awareness in the U.S. and Canadian markets. The Savoy Palace is a 352-bedroom property located on the island of Madeira, Portugal. The NEXT Hotel, also located on Madeira, is a high-tech property, geared toward a millennial audience.
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TimeZoneOne picks up Broken Shed Vodka, a New Zealand-based product that is the fastest growing vodka brand in the US, according to the 2022 Liquor Handbook. TZO will manage global earned media and influencer marketing on behalf of Broken Shed to help the brand continue expanding across North America and globally. The integrated agency team of TZO and Schafer Condon Carter also handle Broken Shed’s marketing, creative, social media and performance media. “Having all public relations, marketing and creative efforts under one roof will be a crucial component to our success,” said Broken Shed Vodka CEO Jean-Marie Heins.
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The Consultancy PR is selected as agency of record for Saatva, a direct-to-consumer company that offers handcrafted, eco-friendly mattresses. The agency is leading PR strategy to help expand the brand’s awareness and presence in the US with a focus on media relations, thought leadership, media previews and events, as well as influencer and designer partnerships. Established in 2010, Saatva has locations in New York, Washington DC, San Francisco, Los Angeles, Boston, Chicago, Dallas, and Charlotte, with several more coming soon.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
