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CIIC PR adds Savoy Signature Collection to its roster of hotel clients. The agency will spearhead the communications strategy for Savoy Palace, NEXT Hotel, and a new luxury hotel concept coming later in the year, working to reinforce their position and brand awareness in the U.S. and Canadian markets. The Savoy Palace is a 352-bedroom property located on the island of Madeira, Portugal. The NEXT Hotel, also located on Madeira, is a high-tech property, geared toward a millennial audience.
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TimeZoneOne picks up Broken Shed Vodka, a New Zealand-based product that is the fastest growing vodka brand in the US, according to the 2022 Liquor Handbook. TZO will manage global earned media and influencer marketing on behalf of Broken Shed to help the brand continue expanding across North America and globally. The integrated agency team of TZO and Schafer Condon Carter also handle Broken Shed’s marketing, creative, social media and performance media. “Having all public relations, marketing and creative efforts under one roof will be a crucial component to our success,” said Broken Shed Vodka CEO Jean-Marie Heins.
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The Consultancy PR is selected as agency of record for Saatva, a direct-to-consumer company that offers handcrafted, eco-friendly mattresses. The agency is leading PR strategy to help expand the brand’s awareness and presence in the US with a focus on media relations, thought leadership, media previews and events, as well as influencer and designer partnerships. Established in 2010, Saatva has locations in New York, Washington DC, San Francisco, Los Angeles, Boston, Chicago, Dallas, and Charlotte, with several more coming soon.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
