CIIC PR adds Savoy Signature Collection to its roster of hotel clients. The agency will spearhead the communications strategy for Savoy Palace, NEXT Hotel, and a new luxury hotel concept coming later in the year, working to reinforce their position and brand awareness in the U.S. and Canadian markets. The Savoy Palace is a 352-bedroom property located on the island of Madeira, Portugal. The NEXT Hotel, also located on Madeira, is a high-tech property, geared toward a millennial audience.
TimeZoneOne picks up Broken Shed Vodka, a New Zealand-based product that is the fastest growing vodka brand in the US, according to the 2022 Liquor Handbook. TZO will manage global earned media and influencer marketing on behalf of Broken Shed to help the brand continue expanding across North America and globally. The integrated agency team of TZO and Schafer Condon Carter also handle Broken Shed’s marketing, creative, social media and performance media. “Having all public relations, marketing and creative efforts under one roof will be a crucial component to our success,” said Broken Shed Vodka CEO Jean-Marie Heins.
The Consultancy PR is selected as agency of record for Saatva, a direct-to-consumer company that offers handcrafted, eco-friendly mattresses. The agency is leading PR strategy to help expand the brand’s awareness and presence in the US with a focus on media relations, thought leadership, media previews and events, as well as influencer and designer partnerships. Established in 2010, Saatva has locations in New York, Washington DC, San Francisco, Los Angeles, Boston, Chicago, Dallas, and Charlotte, with several more coming soon.
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