CGPR, French/West/Vaughan’s Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, signs on as agency of record for Trerè Innovation, an Italian company that provides products and services in the high-tech apparel and footwear sectors. CGPR is working with the company to introduce its footwear, baselayers and socks to the US market through media relations, events and influencer engagement. “CGPR’s proven expertise in the consumer lifestyle and component categories and deep knowledge of trends are impressive and we cannot wait to hit the ground running,” said Trerè Inovation owner and founder Marco Redini. CGPR has also been named AOR for The Woolmark Company, the global authority on Merino wool, and Tread Labs, an insoles manufacturer that is introducing a line of warm weather sandals this spring.
LDPR has been named agency of record for the Grand Hotel Excelsior Vittoria in Sorrento, Italy. The agency will be overseeing all PR programming including print and digital media relations, influencer and brand partnerships, and media visit programs. Owned and operated by the Fiorentino family since 1834, the property is surrounded by a five-acre park and 25 minutes from Capri and 30 minutes from Positano, the Amalfi Coast and Pompeii.
The Romans lands King, maker of Candy Crush, the top grossing mobile gaming franchise in U.S. app stores. The agency will handle creative campaigns, events, stunts, and ongoing press office activities, with a focus on King’s key markets in the US and UK. The account will be led on a day-to-day basis in the US by vice president Katherine Espinosa and in Europe by director Kate Brazier. “We were looking for a global agency with an implicit understanding of gaming, tech, and most importantly, culture,” said King brand communications lead Louise Ramsden. “The response The Romans delivered showed they not only had a deep understanding of our audience, but they also knew how to reach new audiences around the world via high-impact creative campaigning.”