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CGPR, French/West/Vaughan’s Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, signs on as agency of record for Trerè Innovation, an Italian company that provides products and services in the high-tech apparel and footwear sectors. CGPR is working with the company to introduce its footwear, baselayers and socks to the US market through media relations, events and influencer engagement. “CGPR’s proven expertise in the consumer lifestyle and component categories and deep knowledge of trends are impressive and we cannot wait to hit the ground running,” said Trerè Inovation owner and founder Marco Redini. CGPR has also been named AOR for The Woolmark Company, the global authority on Merino wool, and Tread Labs, an insoles manufacturer that is introducing a line of warm weather sandals this spring.
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LDPR has been named agency of record for the Grand Hotel Excelsior Vittoria in Sorrento, Italy. The agency will be overseeing all PR programming including print and digital media relations, influencer and brand partnerships, and media visit programs. Owned and operated by the Fiorentino family since 1834, the property is surrounded by a five-acre park and 25 minutes from Capri and 30 minutes from Positano, the Amalfi Coast and Pompeii.
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The Romans lands King, maker of Candy Crush, the top grossing mobile gaming franchise in U.S. app stores. The agency will handle creative campaigns, events, stunts, and ongoing press office activities, with a focus on King’s key markets in the US and UK. The account will be led on a day-to-day basis in the US by vice president Katherine Espinosa and in Europe by director Kate Brazier. “We were looking for a global agency with an implicit understanding of gaming, tech, and most importantly, culture,” said King brand communications lead Louise Ramsden. “The response The Romans delivered showed they not only had a deep understanding of our audience, but they also knew how to reach new audiences around the world via high-impact creative campaigning.”
Brandon powers PR for Geneverse Energy, which makes solar generators for home use... Rubenstein Public Relations lands social justice finance firm Equivico by the NCRC and real estate company The Capital Gold Group... Raptor PR, a London-based B2B agency dedicated to the video games industry, signs on Ultra and SuperScale. 
Bob Gold & Associates picks up Curacao, the largest Hispanic-serving retailer on the West Coast... The Brandman Agency takes on PR duties for the Willard InterContinental Washington, D.C... LDPR to promote hotel portion of Raffles Boston Back Bay Hotel & Residences.
MMGY NJF adds La Paz, Mexico and Concord Hospitality... Firecracker PR picks up SweetNight, which offers mattresses; grooming products company Patrol Products; and Nature's Generator, solar generators... The Consultancy PR lands Cabbonet, a British brand that designs kitchens and home interiors.
Matter Communications adds FloQast and Lattice Semiconductor to its client roster... KCSA Strategic Communications is named public relations agency of record for Psychedelic Science 2023... Jo Communications is named the PR and communications AOR for House of Hunt, a boutique interior design studio.
M&C Saatchi Sport and Entertainment North America is named influencer agency for Samsonite... MARC Global Communications, a multicultural PR shop, picks up the Toyota HBCU New York Classic presented by Walmart... Bordeaux & Burgundy is selected as marketing & demand generation duties for asset visibility and security company Armis. 
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