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CGPR, French/West/Vaughan’s Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, signs on as agency of record for Trerè Innovation, an Italian company that provides products and services in the high-tech apparel and footwear sectors. CGPR is working with the company to introduce its footwear, baselayers and socks to the US market through media relations, events and influencer engagement. “CGPR’s proven expertise in the consumer lifestyle and component categories and deep knowledge of trends are impressive and we cannot wait to hit the ground running,” said Trerè Inovation owner and founder Marco Redini. CGPR has also been named AOR for The Woolmark Company, the global authority on Merino wool, and Tread Labs, an insoles manufacturer that is introducing a line of warm weather sandals this spring.
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LDPR has been named agency of record for the Grand Hotel Excelsior Vittoria in Sorrento, Italy. The agency will be overseeing all PR programming including print and digital media relations, influencer and brand partnerships, and media visit programs. Owned and operated by the Fiorentino family since 1834, the property is surrounded by a five-acre park and 25 minutes from Capri and 30 minutes from Positano, the Amalfi Coast and Pompeii.
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The Romans lands King, maker of Candy Crush, the top grossing mobile gaming franchise in U.S. app stores. The agency will handle creative campaigns, events, stunts, and ongoing press office activities, with a focus on King’s key markets in the US and UK. The account will be led on a day-to-day basis in the US by vice president Katherine Espinosa and in Europe by director Kate Brazier. “We were looking for a global agency with an implicit understanding of gaming, tech, and most importantly, culture,” said King brand communications lead Louise Ramsden. “The response The Romans delivered showed they not only had a deep understanding of our audience, but they also knew how to reach new audiences around the world via high-impact creative campaigning.”
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions... Lou Hammond Group signs on to work with the West Virginia Department of Tourism... Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster.
