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CGPR, French/West/Vaughan’s Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, signs on as agency of record for Trerè Innovation, an Italian company that provides products and services in the high-tech apparel and footwear sectors. CGPR is working with the company to introduce its footwear, baselayers and socks to the US market through media relations, events and influencer engagement. “CGPR’s proven expertise in the consumer lifestyle and component categories and deep knowledge of trends are impressive and we cannot wait to hit the ground running,” said Trerè Inovation owner and founder Marco Redini. CGPR has also been named AOR for The Woolmark Company, the global authority on Merino wool, and Tread Labs, an insoles manufacturer that is introducing a line of warm weather sandals this spring.
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LDPR has been named agency of record for the Grand Hotel Excelsior Vittoria in Sorrento, Italy. The agency will be overseeing all PR programming including print and digital media relations, influencer and brand partnerships, and media visit programs. Owned and operated by the Fiorentino family since 1834, the property is surrounded by a five-acre park and 25 minutes from Capri and 30 minutes from Positano, the Amalfi Coast and Pompeii.
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The Romans lands King, maker of Candy Crush, the top grossing mobile gaming franchise in U.S. app stores. The agency will handle creative campaigns, events, stunts, and ongoing press office activities, with a focus on King’s key markets in the US and UK. The account will be led on a day-to-day basis in the US by vice president Katherine Espinosa and in Europe by director Kate Brazier. “We were looking for a global agency with an implicit understanding of gaming, tech, and most importantly, culture,” said King brand communications lead Louise Ramsden. “The response The Romans delivered showed they not only had a deep understanding of our audience, but they also knew how to reach new audiences around the world via high-impact creative campaigning.”
Walt & Company picks up Sabre, an AI-native technology company backed by one of the world's largest travel data clouds... Trevelino/Keller adds Kawneer, an American manufacturer of aluminum systems for commercial construction use... The Door, a part of Dolphin, is named agency of record for Palm Tree Crew, a multi-vertical lifestyle brand.
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... prsuade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
