Qorvis relaunches its brand, following the Dec. 31 management buyout of the global advisory and strategic communications agency led by long-time Qorvis executive Matt Lauer. Lauer, who has been with the agency since 2004, founded its public diplomacy brand and manages communications campaigns for multinational corporations and sovereign governments, now serves as CEO. In addition to a refreshed brand, the relaunch includes two new primary hubs in Geneva and Dubai; three purpose-built practice groups (strategic communications, geopolitical solutions and market intelligence & compliance); and such new capabilities as capital and financial transaction compliance and transparency solutions, and branded news and premium content. "We are a reborn agency, with a unique offering at the nexus of influence and capital," said Lauer. "We have the reach and resources to help clients accelerate growth, secure capital, and influence outcomes in the markets that matter most."


Hill+Knowlton Strategies acquires 3K Agentur für Kommunikation, a Frankfurt, Germany-based healthcare specialist PR agency. 3K will become part of the Hill+Knowlton Strategies global network. Founded 25 years ago, 3K has worked with some of the world’s most notable global pharmaceutical companies, consumer health brands, and local biotech start-ups. “Germany is our third largest market, and the addition of 3K to Hill+Knowlton’s growing portfolio further strengthens WPP’s global healthcare offer to clients,” said WPP chief executive officer Mark Read. Over the past six months, H+K has made several other acquisitions, including Fēnom Digital, Diff, Passport, Newcraft and Corebiz in the last six months.


Crowe PR which works with healthcare technology, consumer goods and hospitality brands, and ParkerWhite, a B2B and B2C branding and digital marketing firm focused on healthcare and wellness, form a strategic alliance in the medical technology space. Crowe provides media relations, thought leadership, social amplification, crisis communications, influencer marketing, and content creation. ParkerWhite offers brand strategy, creative services, website design and development, digital marketing, social media, and video/television production services. “Having a strategic alliance with Crowe PR, another woman-owned, San Diego creative company, complements the work we do,” said ParkerWhite CEO and creative director Cindy White.