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Qorvis relaunches its brand, following the Dec. 31 management buyout of the global advisory and strategic communications agency led by long-time Qorvis executive Matt Lauer. Lauer, who has been with the agency since 2004, founded its public diplomacy brand and manages communications campaigns for multinational corporations and sovereign governments, now serves as CEO. In addition to a refreshed brand, the relaunch includes two new primary hubs in Geneva and Dubai; three purpose-built practice groups (strategic communications, geopolitical solutions and market intelligence & compliance); and such new capabilities as capital and financial transaction compliance and transparency solutions, and branded news and premium content. "We are a reborn agency, with a unique offering at the nexus of influence and capital," said Lauer. "We have the reach and resources to help clients accelerate growth, secure capital, and influence outcomes in the markets that matter most."
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Hill+Knowlton Strategies acquires 3K Agentur für Kommunikation, a Frankfurt, Germany-based healthcare specialist PR agency. 3K will become part of the Hill+Knowlton Strategies global network. Founded 25 years ago, 3K has worked with some of the world’s most notable global pharmaceutical companies, consumer health brands, and local biotech start-ups. “Germany is our third largest market, and the addition of 3K to Hill+Knowlton’s growing portfolio further strengthens WPP’s global healthcare offer to clients,” said WPP chief executive officer Mark Read. Over the past six months, H+K has made several other acquisitions, including Fēnom Digital, Diff, Passport, Newcraft and Corebiz in the last six months.
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Crowe PR which works with healthcare technology, consumer goods and hospitality brands, and ParkerWhite, a B2B and B2C branding and digital marketing firm focused on healthcare and wellness, form a strategic alliance in the medical technology space. Crowe provides media relations, thought leadership, social amplification, crisis communications, influencer marketing, and content creation. ParkerWhite offers brand strategy, creative services, website design and development, digital marketing, social media, and video/television production services. “Having a strategic alliance with Crowe PR, another woman-owned, San Diego creative company, complements the work we do,” said ParkerWhite CEO and creative director Cindy White.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
Montieth & Company introduces M&Co Litigation Intelligence... BERA.ai, a brand measurement platform that ties brand equity to revenue and business growth, introduces BERA LLM Brand Rankings... Matter launches its PR Media Group.
PRSA adds author and branding expert Sally Hogshead and three-time Daytime Emmy Award-winning journalist and entrepreneur Gaby Natale to the keynote lineup for ICON 2026, its annual conference for public relations and communications professionals... Publicity for Good founder and CEO Heather Holmes releases “Seen by AI, Found by Customers”... 5W AI Communications publishes “The 5W Retrieval Index — Volume I: The AI Retrieval Economy, 2026.
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
