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| Robin Pomeranz Cronin, Ivan Ruiz |
Finn Partners has added Robin Pomeranz Cronin as creative director and Ivan Ruiz as partner, global digital health to its healthcare practice.
Cronin was VP at Ogilvy PR’s creative studio and most recently served as head of creative at Syneos Health.
She has worked for clients such as Novartis, Pfizer, GSK and Sanofi in the areas of corporate rebrands, disease awareness and internal PR.
Ruiz joins Finn from Goodfuse Communications, where he was SVP, Innovation Studio working on social and digital marketing campaigns for pharmaceutical and biotech companies.
Previously, Ruiz was director of integrated marketing at Burson-Marsteller and digital strategist at Ogilvy Commonwealth Worldwide.
Cronin reports to Matt Bostrom, managing partner. Ruiz reports to Ritesh Patel, senior partner, global digital health.
The future of DTC should foster understanding and trust, as well as improving clinical conversations.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
