![]() |
| Robin Pomeranz Cronin, Ivan Ruiz |
Finn Partners has added Robin Pomeranz Cronin as creative director and Ivan Ruiz as partner, global digital health to its healthcare practice.
Cronin was VP at Ogilvy PR’s creative studio and most recently served as head of creative at Syneos Health.
She has worked for clients such as Novartis, Pfizer, GSK and Sanofi in the areas of corporate rebrands, disease awareness and internal PR.
Ruiz joins Finn from Goodfuse Communications, where he was SVP, Innovation Studio working on social and digital marketing campaigns for pharmaceutical and biotech companies.
Previously, Ruiz was director of integrated marketing at Burson-Marsteller and digital strategist at Ogilvy Commonwealth Worldwide.
Cronin reports to Matt Bostrom, managing partner. Ruiz reports to Ritesh Patel, senior partner, global digital health.


Havilah Clarke, head of marketing and communications at the Huntsman Mental Health Foundation and Institute, has joined Purposeful Advisors as a managing director.
How purpose-driven communications strengthens reputation, rallies stakeholders and builds value during economically turbulent times.
Why healthcare must prioritize more strategic communications integration.
How the rules of the game are being rewritten in today’s turbulent health advocacy communications environment.



