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Propel releases its Artificial Media Intelligence Generator and Assistant (AMIGA), which the company says is the world’s first AI-powered assistant for public relations. Built by Propel’s in-house AI engineers, AMIGA was trained using the company’s proprietary PR data set, which is comprised of more than five million real pitches and press releases sent via Propel’s Gmail and Outlook plugins, information on over a million journalists, as well as hundreds of millions of articles. Using this data, the AMI (Artificial Media Intelligence) model that powers AMIGA’s pitch drafter can generate pitch drafts tailored to each journalist, as well as full press release drafts. It will also soon be able to assist PR professionals with generating media lists by auto-suggesting which journalists, bloggers and outlets are most relevant for a particular pitch. In addition, AMIGA is able to utilize Propel’s data set to learn journalist preferences regarding the days of the week and times a particular journalist is most likely to open a pitch. “AMI will never seek to replace PR professionals, rather it will significantly improve the lives of people in our industry by performing the more repetitive and automatable parts of the job, freeing them up to focus on the parts of the job they love,” said Propel CEO and co-founder Zach Cutler.
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| Michael Franklin |
Words Normalize Behavior, a Black-, Queer-, and Gen Z-led executive communications and strategic engagement agency, starts up in Washington, DC. Led by Speechwriters of Color founder and executive director Michael Franklin, the new firm provides communications, coalition-building, and strategic advice. Its offerings include speechwriting and ghostwriting; speech coaching and media training; communications strategic planning; coalition building and campaign planning; brand management and executive positioning; and editing and quality assurance. Franklin has previously worked with client including The Collective PAC, Black Futures Lab, Fenway Strategies and the Federal Reserve Bank of Kansas City.
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MAG PR launches Anchor Content, a specialty division that will produce marketing content aimed at helping startups elevate their brand visibility, reach their target audiences, establish thought leadership, and generate inbound leads. The division operates as an extension of MAG PR's core team. Its services include authoring contributed articles, generating media Q&A's and profiles, and producing educational material such as white papers and survey reports. The agency also sees the new division as a response to the continuing wave of media layoffs. "We're tapping into this pool of brilliant journalists and other freelancers who are eager to repurpose their expertise and produce top-notch content on a project basis, which benefits everyone involved," said MAG PR co-founder Nina Pfister.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
