Propel releases its Artificial Media Intelligence Generator and Assistant (AMIGA), which the company says is the world’s first AI-powered assistant for public relations. Built by Propel’s in-house AI engineers, AMIGA was trained using the company’s proprietary PR data set, which is comprised of more than five million real pitches and press releases sent via Propel’s Gmail and Outlook plugins, information on over a million journalists, as well as hundreds of millions of articles. Using this data, the AMI (Artificial Media Intelligence) model that powers AMIGA’s pitch drafter can generate pitch drafts tailored to each journalist, as well as full press release drafts. It will also soon be able to assist PR professionals with generating media lists by auto-suggesting which journalists, bloggers and outlets are most relevant for a particular pitch. In addition, AMIGA is able to utilize Propel’s data set to learn journalist preferences regarding the days of the week and times a particular journalist is most likely to open a pitch. “AMI will never seek to replace PR professionals, rather it will significantly improve the lives of people in our industry by performing the more repetitive and automatable parts of the job, freeing them up to focus on the parts of the job they love,” said Propel CEO and co-founder Zach Cutler.

Michael Franklin
Michael Franklin

Words Normalize Behavior, a Black-, Queer-, and Gen Z-led executive communications and strategic engagement agency, starts up in Washington, DC. Led by Speechwriters of Color founder and executive director Michael Franklin, the new firm provides communications, coalition-building, and strategic advice. Its offerings include speechwriting and ghostwriting; speech coaching and media training; communications strategic planning; coalition building and campaign planning; brand management and executive positioning; and editing and quality assurance. Franklin has previously worked with client including The Collective PAC, Black Futures Lab, Fenway Strategies and the Federal Reserve Bank of Kansas City.


MAG PR launches Anchor Content, a specialty division that will produce marketing content aimed at helping startups elevate their brand visibility, reach their target audiences, establish thought leadership, and generate inbound leads. The division operates as an extension of MAG PR's core team. Its services include authoring contributed articles, generating media Q&A's and profiles, and producing educational material such as white papers and survey reports. The agency also sees the new division as a response to the continuing wave of media layoffs. "We're tapping into this pool of brilliant journalists and other freelancers who are eager to repurpose their expertise and produce top-notch content on a project basis, which benefits everyone involved," said MAG PR co-founder Nina Pfister.