 |
Propel releases its Artificial Media Intelligence Generator and Assistant (AMIGA), which the company says is the world’s first AI-powered assistant for public relations. Built by Propel’s in-house AI engineers, AMIGA was trained using the company’s proprietary PR data set, which is comprised of more than five million real pitches and press releases sent via Propel’s Gmail and Outlook plugins, information on over a million journalists, as well as hundreds of millions of articles. Using this data, the AMI (Artificial Media Intelligence) model that powers AMIGA’s pitch drafter can generate pitch drafts tailored to each journalist, as well as full press release drafts. It will also soon be able to assist PR professionals with generating media lists by auto-suggesting which journalists, bloggers and outlets are most relevant for a particular pitch. In addition, AMIGA is able to utilize Propel’s data set to learn journalist preferences regarding the days of the week and times a particular journalist is most likely to open a pitch. “AMI will never seek to replace PR professionals, rather it will significantly improve the lives of people in our industry by performing the more repetitive and automatable parts of the job, freeing them up to focus on the parts of the job they love,” said Propel CEO and co-founder Zach Cutler.
 |
| Michael Franklin |
Words Normalize Behavior, a Black-, Queer-, and Gen Z-led executive communications and strategic engagement agency, starts up in Washington, DC. Led by Speechwriters of Color founder and executive director Michael Franklin, the new firm provides communications, coalition-building, and strategic advice. Its offerings include speechwriting and ghostwriting; speech coaching and media training; communications strategic planning; coalition building and campaign planning; brand management and executive positioning; and editing and quality assurance. Franklin has previously worked with client including The Collective PAC, Black Futures Lab, Fenway Strategies and the Federal Reserve Bank of Kansas City.
 |
MAG PR launches Anchor Content, a specialty division that will produce marketing content aimed at helping startups elevate their brand visibility, reach their target audiences, establish thought leadership, and generate inbound leads. The division operates as an extension of MAG PR's core team. Its services include authoring contributed articles, generating media Q&A's and profiles, and producing educational material such as white papers and survey reports. The agency also sees the new division as a response to the continuing wave of media layoffs. "We're tapping into this pool of brilliant journalists and other freelancers who are eager to repurpose their expertise and produce top-notch content on a project basis, which benefits everyone involved," said MAG PR co-founder Nina Pfister.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
