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The Pollack Group adds VGrid, a California-based company creating clean energy and sequestering carbon, to its client roster. The agency will support VGrid’s corporate communications and B2B marketing, as well as brand communications and digital marketing for the company’s Persist and Scent Away lines. VGrid’s biomass energy system produces biochar, a black substance that sequesters CO2, a greenhouse gas that contributes to climate change. The company’s Persist products support healthy soil and plants for homeowners and gardeners, and Scent Away offers all-natural pet deodorizers. “We are excited to partner with The Pollack Group, whose expertise across a diverse range of B2B, direct-to-consumer, and specialty verticals aligns perfectly with our mission,” said VGrid vice president of business development Jeff Norton.
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| Tamara Holder |
Rubenstein Public Relations comes on board as agency of record for The Law Firm of Tamara N. Holder, LLC., which focuses on institutional abuse and women's rights. RPR is tasked with providing corporate messaging and brand positioning to highlight Holder’s career. Founded in 2005 the practice has represented clients in cases against Twin Peaks Restaurants, NorthShore University Health System, and Amazon, addressing employment discrimination, worker equality and sexual harassment, as well as working on institutional abuse cases.
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Colangelo & Partners toasts Susana Balbo, an Argentine producer of wines that are made sustainably and/or certified organic. The agency is tasked with developing and executing a communications strategy for 2023 that will focus on growing the legacy of Balbo, Argentina's first female winemaker, and highlighting the next generation of the family. Each of the company’s wines, are imported by Folio Fine Wine Partners and available nationwide, supports a social cause from breast cancer awareness and women's health programs to wine auctions for various charities. “We trust Colangelo & Partners' expertise to help us tell our story and share our passion for winemaking," said Susan Balbo principal Ana Lovaglio.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
