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The Pollack Group adds VGrid, a California-based company creating clean energy and sequestering carbon, to its client roster. The agency will support VGrid’s corporate communications and B2B marketing, as well as brand communications and digital marketing for the company’s Persist and Scent Away lines. VGrid’s biomass energy system produces biochar, a black substance that sequesters CO2, a greenhouse gas that contributes to climate change. The company’s Persist products support healthy soil and plants for homeowners and gardeners, and Scent Away offers all-natural pet deodorizers. “We are excited to partner with The Pollack Group, whose expertise across a diverse range of B2B, direct-to-consumer, and specialty verticals aligns perfectly with our mission,” said VGrid vice president of business development Jeff Norton.
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| Tamara Holder |
Rubenstein Public Relations comes on board as agency of record for The Law Firm of Tamara N. Holder, LLC., which focuses on institutional abuse and women's rights. RPR is tasked with providing corporate messaging and brand positioning to highlight Holder’s career. Founded in 2005 the practice has represented clients in cases against Twin Peaks Restaurants, NorthShore University Health System, and Amazon, addressing employment discrimination, worker equality and sexual harassment, as well as working on institutional abuse cases.
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Colangelo & Partners toasts Susana Balbo, an Argentine producer of wines that are made sustainably and/or certified organic. The agency is tasked with developing and executing a communications strategy for 2023 that will focus on growing the legacy of Balbo, Argentina's first female winemaker, and highlighting the next generation of the family. Each of the company’s wines, are imported by Folio Fine Wine Partners and available nationwide, supports a social cause from breast cancer awareness and women's health programs to wine auctions for various charities. “We trust Colangelo & Partners' expertise to help us tell our story and share our passion for winemaking," said Susan Balbo principal Ana Lovaglio.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
