The Pollack Group adds VGrid, a California-based company creating clean energy and sequestering carbon, to its client roster. The agency will support VGrid’s corporate communications and B2B marketing, as well as brand communications and digital marketing for the company’s Persist and Scent Away lines. VGrid’s biomass energy system produces biochar, a black substance that sequesters CO2, a greenhouse gas that contributes to climate change. The company’s Persist products support healthy soil and plants for homeowners and gardeners, and Scent Away offers all-natural pet deodorizers. “We are excited to partner with The Pollack Group, whose expertise across a diverse range of B2B, direct-to-consumer, and specialty verticals aligns perfectly with our mission,” said VGrid vice president of business development Jeff Norton.
Rubenstein Public Relations comes on board as agency of record for The Law Firm of Tamara N. Holder, LLC., which focuses on institutional abuse and women's rights. RPR is tasked with providing corporate messaging and brand positioning to highlight Holder’s career. Founded in 2005 the practice has represented clients in cases against Twin Peaks Restaurants, NorthShore University Health System, and Amazon, addressing employment discrimination, worker equality and sexual harassment, as well as working on institutional abuse cases.
Colangelo & Partners toasts Susana Balbo, an Argentine producer of wines that are made sustainably and/or certified organic. The agency is tasked with developing and executing a communications strategy for 2023 that will focus on growing the legacy of Balbo, Argentina's first female winemaker, and highlighting the next generation of the family. Each of the company’s wines, are imported by Folio Fine Wine Partners and available nationwide, supports a social cause from breast cancer awareness and women's health programs to wine auctions for various charities. “We trust Colangelo & Partners' expertise to help us tell our story and share our passion for winemaking," said Susan Balbo principal Ana Lovaglio.