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5WPR’s Impact team, which provides pro bono services and promotes volunteerism for staff-nominated causes, is partnering with Legal Momentum, which was founded as the NOW Legal Defense and Education Fund in 1970. 5W will be working alongside Legal Momentum to promote the organization’s efforts in a range of areas addressing gender equality including fairness in the courts, violence against women and girls, workplace equality and economic empowerment, equal education opportunities and reproductive justice. "We are grateful to be partnering with the 5W Impact Team this quarter to promote all of the meaningful work our organization does to support women across the country," said Legal Momentum president and CEO Carol Baldwin Moody.
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Stagwell launches a Comms Tech Business Unit within the Stagwell Marketing Cloud, its proprietary suite of SaaS products built for in-house marketers. The new unit will be led by Aaron Kwittken, founder and CEO of PR-driven predictive platform PRophet (the unit’s flagship product). Alongside its launch, the Comms Tech Unit is joining forces with Axios to introduce “Taylor,” which the company says is the communications industry’s first free AI writing tool, at South by Southwest in Austin, TX on March 13. The tool is intended to help PR, content and social media professionals create first drafts or re-generate existing drafts of pitches, press releases, bylines, blog posts, social posts and more. “Our new generative AI tool significantly uplevels ChatGPT’s functionality in a way that will save modern PR and social media professionals significant time when creating content while also improving the mediabilty and receptivity of their storytelling,” said Kwittken.
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Adfactors PR, is hosting the PROI Worldwide Global Summit in New Delhi from March 13-16. The 2023 Global Summit, which will have the theme of “New World Spirit,” will feature a series of presentations and panel discussions on such topics as data analytics, artificial intelligence, ESG, leadership at independent agencies, and growth strategies. There will also be case studies presented on successful campaigns from around the world. “We chose India for our 2023 Global Summit based on its growth as a country, and its expanding presence in the world order,” said PROI Worldwide global chair Jeff Lambert. “Our time together in India will allow us as owners of the leading agencies to plot our best path forward.”
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
