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5WPR’s Impact team, which provides pro bono services and promotes volunteerism for staff-nominated causes, is partnering with Legal Momentum, which was founded as the NOW Legal Defense and Education Fund in 1970. 5W will be working alongside Legal Momentum to promote the organization’s efforts in a range of areas addressing gender equality including fairness in the courts, violence against women and girls, workplace equality and economic empowerment, equal education opportunities and reproductive justice. "We are grateful to be partnering with the 5W Impact Team this quarter to promote all of the meaningful work our organization does to support women across the country," said Legal Momentum president and CEO Carol Baldwin Moody.
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Stagwell launches a Comms Tech Business Unit within the Stagwell Marketing Cloud, its proprietary suite of SaaS products built for in-house marketers. The new unit will be led by Aaron Kwittken, founder and CEO of PR-driven predictive platform PRophet (the unit’s flagship product). Alongside its launch, the Comms Tech Unit is joining forces with Axios to introduce “Taylor,” which the company says is the communications industry’s first free AI writing tool, at South by Southwest in Austin, TX on March 13. The tool is intended to help PR, content and social media professionals create first drafts or re-generate existing drafts of pitches, press releases, bylines, blog posts, social posts and more. “Our new generative AI tool significantly uplevels ChatGPT’s functionality in a way that will save modern PR and social media professionals significant time when creating content while also improving the mediabilty and receptivity of their storytelling,” said Kwittken.
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Adfactors PR, is hosting the PROI Worldwide Global Summit in New Delhi from March 13-16. The 2023 Global Summit, which will have the theme of “New World Spirit,” will feature a series of presentations and panel discussions on such topics as data analytics, artificial intelligence, ESG, leadership at independent agencies, and growth strategies. There will also be case studies presented on successful campaigns from around the world. “We chose India for our 2023 Global Summit based on its growth as a country, and its expanding presence in the world order,” said PROI Worldwide global chair Jeff Lambert. “Our time together in India will allow us as owners of the leading agencies to plot our best path forward.”
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
