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M&C Saatchi Sport and Entertainment North America is named influencer agency for Samsonite. The agency will partner with the luggage company to develop a comprehensive advocacy strategy, lead the curation and management of its influencer network, and integrate influencer talent into cross-channel campaigns and collaborations for North America. The account will be co-led by chief executive officer Steph Lund and senior VP Alex Osorio
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MARC Global Communications, a multicultural PR shop, picks up the Toyota HBCU New York Classic presented by Walmart. MARC will create and executive a comprehensive, multi-faceted marketing and public relations campaign for the Classic, including media relations, social media strategy, community management, influencer marketing and targeted media partnerships. The HBCU New York Classic is set to host its second annual event later this year, featuring a five-day celebration of HBCU culture and community activities culminating with two Historically Black Colleges and Universities football teams facing off at MetLife stadium. “MARC Global has the unique expertise and experience to help us bring our vision to life and take the HBCU New York Classic to new heights,” said Albert Williams, CEO of Sports Eleven05, the event organizer.
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Bordeaux & Burgundy is selected as marketing & demand generation duties for asset visibility and security company Armis. Bordeaux and Burgundy is tasked with helping the company better scale its global demand generation campaigns as it prepares for an IPO. Armis recently broke the $100m ARR Centaur milestone to become one of the world's fastest growing SaaS scale ups. "We are committed to bringing Armis to IPO. To make this possible, we must be able to scale our marketing engine and related programs rapidly. In partnering with Bordeaux and Burgundy and developing our hyper demand model, we can achieve these goals and deliver for the needs of our prospects, customers and partners at the same time," said Armis chief marketing & advocacy officer Conor Coughlan.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
