 |
M&C Saatchi Sport and Entertainment North America is named influencer agency for Samsonite. The agency will partner with the luggage company to develop a comprehensive advocacy strategy, lead the curation and management of its influencer network, and integrate influencer talent into cross-channel campaigns and collaborations for North America. The account will be co-led by chief executive officer Steph Lund and senior VP Alex Osorio
 |
MARC Global Communications, a multicultural PR shop, picks up the Toyota HBCU New York Classic presented by Walmart. MARC will create and executive a comprehensive, multi-faceted marketing and public relations campaign for the Classic, including media relations, social media strategy, community management, influencer marketing and targeted media partnerships. The HBCU New York Classic is set to host its second annual event later this year, featuring a five-day celebration of HBCU culture and community activities culminating with two Historically Black Colleges and Universities football teams facing off at MetLife stadium. “MARC Global has the unique expertise and experience to help us bring our vision to life and take the HBCU New York Classic to new heights,” said Albert Williams, CEO of Sports Eleven05, the event organizer.
 |
Bordeaux & Burgundy is selected as marketing & demand generation duties for asset visibility and security company Armis. Bordeaux and Burgundy is tasked with helping the company better scale its global demand generation campaigns as it prepares for an IPO. Armis recently broke the $100m ARR Centaur milestone to become one of the world's fastest growing SaaS scale ups. "We are committed to bringing Armis to IPO. To make this possible, we must be able to scale our marketing engine and related programs rapidly. In partnering with Bordeaux and Burgundy and developing our hyper demand model, we can achieve these goals and deliver for the needs of our prospects, customers and partners at the same time," said Armis chief marketing & advocacy officer Conor Coughlan.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
Blueprint Creative Group of Miami lands $4.5M five-year contract to provide Public Affairs Office support to the U.S. Army Medical Research and Development Command... CIIC PR signs up Bishop Design, an interior design firm based in Dubai and Miami... Magrino adds Copper Cane Wine & Spirits... Tegan Digital is enlisted to complete a website redesign for Business Jet, a private aviation company based out of Dallas Love Field.
Three Cheers PR, an alcohol-specialist agency that is a wholly owned subsidiary of 360PR+, is named PR agency of record for TINCUP Mountain Whiskey... The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent alone... Scout Labs, Pollinate and Iris Worldwide are working with Seattle’s Museum of Pop Culture.
Have a comment? Send it to 
No comments have been submitted for this story yet.