M&C Saatchi Sport and Entertainment North America is named influencer agency for Samsonite. The agency will partner with the luggage company to develop a comprehensive advocacy strategy, lead the curation and management of its influencer network, and integrate influencer talent into cross-channel campaigns and collaborations for North America. The account will be co-led by chief executive officer Steph Lund and senior VP Alex Osorio
MARC Global Communications, a multicultural PR shop, picks up the Toyota HBCU New York Classic presented by Walmart. MARC will create and executive a comprehensive, multi-faceted marketing and public relations campaign for the Classic, including media relations, social media strategy, community management, influencer marketing and targeted media partnerships. The HBCU New York Classic is set to host its second annual event later this year, featuring a five-day celebration of HBCU culture and community activities culminating with two Historically Black Colleges and Universities football teams facing off at MetLife stadium. “MARC Global has the unique expertise and experience to help us bring our vision to life and take the HBCU New York Classic to new heights,” said Albert Williams, CEO of Sports Eleven05, the event organizer.
Bordeaux & Burgundy is selected as marketing & demand generation duties for asset visibility and security company Armis. Bordeaux and Burgundy is tasked with helping the company better scale its global demand generation campaigns as it prepares for an IPO. Armis recently broke the $100m ARR Centaur milestone to become one of the world's fastest growing SaaS scale ups. "We are committed to bringing Armis to IPO. To make this possible, we must be able to scale our marketing engine and related programs rapidly. In partnering with Bordeaux and Burgundy and developing our hyper demand model, we can achieve these goals and deliver for the needs of our prospects, customers and partners at the same time," said Armis chief marketing & advocacy officer Conor Coughlan.