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M&C Saatchi Sport and Entertainment North America is named influencer agency for Samsonite. The agency will partner with the luggage company to develop a comprehensive advocacy strategy, lead the curation and management of its influencer network, and integrate influencer talent into cross-channel campaigns and collaborations for North America. The account will be co-led by chief executive officer Steph Lund and senior VP Alex Osorio
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MARC Global Communications, a multicultural PR shop, picks up the Toyota HBCU New York Classic presented by Walmart. MARC will create and executive a comprehensive, multi-faceted marketing and public relations campaign for the Classic, including media relations, social media strategy, community management, influencer marketing and targeted media partnerships. The HBCU New York Classic is set to host its second annual event later this year, featuring a five-day celebration of HBCU culture and community activities culminating with two Historically Black Colleges and Universities football teams facing off at MetLife stadium. “MARC Global has the unique expertise and experience to help us bring our vision to life and take the HBCU New York Classic to new heights,” said Albert Williams, CEO of Sports Eleven05, the event organizer.
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Bordeaux & Burgundy is selected as marketing & demand generation duties for asset visibility and security company Armis. Bordeaux and Burgundy is tasked with helping the company better scale its global demand generation campaigns as it prepares for an IPO. Armis recently broke the $100m ARR Centaur milestone to become one of the world's fastest growing SaaS scale ups. "We are committed to bringing Armis to IPO. To make this possible, we must be able to scale our marketing engine and related programs rapidly. In partnering with Bordeaux and Burgundy and developing our hyper demand model, we can achieve these goals and deliver for the needs of our prospects, customers and partners at the same time," said Armis chief marketing & advocacy officer Conor Coughlan.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
