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Aria Marketing, a Boston-based healthcare public relations and marketing communications agency forms a partnership with Escalate PR to create a full-service PR and marketing offering for tech and healthcare companies. Escalate caters to B2B tech and tech-adjacent industries, while Aria is a healthcare IT-focused PR firm with more than 20 years in the market. The partnership’s offerings include strategy and planning; brand development; competitive indexing, analysis, and tracking; influencer programs; and thought leadership. “This partnership is all about flexibility—it allows us to meet the needs of clients whose stories appeal to multiple markets and to let us scale to handle the biggest clients and PR challenges with ample resources for optimal results,” said Aria president Scott Collins.
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HIP Creative, which specializes in orthodontic marketing and growth strategy, acquires OrthoPatients, which also provides orthodontic marketing. The acquisition, which was handled by M&A advisory and exit planning consulting firm Tobin Leff, brings together HIP’s proprietary technology and suite of marketing services with OrthoPatient’s administrative and operational strengths. “With this acquisition, HIP Agency boosts its digital capability, client base, team capability, and leadership team, allowing them to continue to scale and increase market share,” said TobinLeff parter Roy Page. “With administrative, operational, and financial management centralized, OrthoPatients can focus on its core services for growth."
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FWV Fetching, the division of French/West/Vaughan dedicated to pet and animal health PR/marketing, celebrates its 20th anniversary this year. Founded in 2003 by Kristen Levine, Fetching, which FWV acquired in 2017, was the nation’s first agency focused solely on pet and animal health clients. It served as AOR for the American Pet Products Association and the association’s Global Pet Expo in 2021, and for the North American Veterinary Community’s VMX, the world's largest veterinary expo and conference, in 2022. “We have long recognized the importance and potential of the pet and animal health space, which is why we jumped at the opportunity to bring Fetching under the FWV umbrella when it presented itself, and the industry has grown exponentially since then,” said FWV Chairman & CEO Rick French.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
