Aria Marketing, a Boston-based healthcare public relations and marketing communications agency forms a partnership with Escalate PR to create a full-service PR and marketing offering for tech and healthcare companies. Escalate caters to B2B tech and tech-adjacent industries, while Aria is a healthcare IT-focused PR firm with more than 20 years in the market. The partnership’s offerings include strategy and planning; brand development; competitive indexing, analysis, and tracking; influencer programs; and thought leadership. “This partnership is all about flexibility—it allows us to meet the needs of clients whose stories appeal to multiple markets and to let us scale to handle the biggest clients and PR challenges with ample resources for optimal results,” said Aria president Scott Collins.


HIP Creative, which specializes in orthodontic marketing and growth strategy, acquires OrthoPatients, which also provides orthodontic marketing. The acquisition, which was handled by M&A advisory and exit planning consulting firm Tobin Leff, brings together HIP’s proprietary technology and suite of marketing services with OrthoPatient’s administrative and operational strengths. “With this acquisition, HIP Agency boosts its digital capability, client base, team capability, and leadership team, allowing them to continue to scale and increase market share,” said TobinLeff parter Roy Page. “With administrative, operational, and financial management centralized, OrthoPatients can focus on its core services for growth."


FWV Fetching, the division of French/West/Vaughan dedicated to pet and animal health PR/​marketing, celebrates its 20th anniversary this year. Founded in 2003 by Kristen Levine, Fetching, which FWV acquired in 2017, was the nation’s first agency focused solely on pet and animal health clients. It served as AOR for the American Pet Products Association and the association’s Global Pet Expo in 2021, and for the North American Veterinary Community’s VMX, the world's largest veterinary expo and conference, in 2022. “We have long recognized the importance and potential of the pet and animal health space, which is why we jumped at the opportunity to bring Fetching under the FWV umbrella when it presented itself, and the industry has grown exponentially since then,” said FWV Chairman & CEO Rick French.