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Aria Marketing, a Boston-based healthcare public relations and marketing communications agency forms a partnership with Escalate PR to create a full-service PR and marketing offering for tech and healthcare companies. Escalate caters to B2B tech and tech-adjacent industries, while Aria is a healthcare IT-focused PR firm with more than 20 years in the market. The partnership’s offerings include strategy and planning; brand development; competitive indexing, analysis, and tracking; influencer programs; and thought leadership. “This partnership is all about flexibility—it allows us to meet the needs of clients whose stories appeal to multiple markets and to let us scale to handle the biggest clients and PR challenges with ample resources for optimal results,” said Aria president Scott Collins.
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HIP Creative, which specializes in orthodontic marketing and growth strategy, acquires OrthoPatients, which also provides orthodontic marketing. The acquisition, which was handled by M&A advisory and exit planning consulting firm Tobin Leff, brings together HIP’s proprietary technology and suite of marketing services with OrthoPatient’s administrative and operational strengths. “With this acquisition, HIP Agency boosts its digital capability, client base, team capability, and leadership team, allowing them to continue to scale and increase market share,” said TobinLeff parter Roy Page. “With administrative, operational, and financial management centralized, OrthoPatients can focus on its core services for growth."
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FWV Fetching, the division of French/West/Vaughan dedicated to pet and animal health PR/marketing, celebrates its 20th anniversary this year. Founded in 2003 by Kristen Levine, Fetching, which FWV acquired in 2017, was the nation’s first agency focused solely on pet and animal health clients. It served as AOR for the American Pet Products Association and the association’s Global Pet Expo in 2021, and for the North American Veterinary Community’s VMX, the world's largest veterinary expo and conference, in 2022. “We have long recognized the importance and potential of the pet and animal health space, which is why we jumped at the opportunity to bring Fetching under the FWV umbrella when it presented itself, and the industry has grown exponentially since then,” said FWV Chairman & CEO Rick French.
Stagwell launches NewVoices.ai, an independent AI-powered sales agent that can book appointments, drive conversions, resolve questions and handle customer concerns... Cision acquires search intelligence platform Trajaan... The McRae Agency, a Scottsdale, AZ-firm t, celebrates its 30th anniversary.
energi PR, an independent shop based in Montréal and Toronto, marks its 35th anniversary. It is the Canadian affiliate of DC-headquartered GHMC (Global Health Marketing & Communications)... Barabino & Partners and Community, which are part of Italy’s Excellera Advisory Group, snag top positions in the MergerLinks rankings in the PR Consultants in EMEA category... Honeyjar, an “AI co-pilot” that will leverage brand context, goals and campaign history into a collaborative workspace providing communications & PR pros with assistance across the end-to-end execution of communications, announces a $2M pre-seed fundraise and the launch of its Early Access waitlist.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
