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Notified, which partners with public relations, investor relations, and marketing professionals in the tech sectors, announces an AI-based press release generator for GlobeNewswire. A beta version of the generator will be launched in April 2023, giving early adopters a chance to provide real-time feedback and have a forum to openly discuss the impact of AI on their work. GlobeNewswire’s press release generator is built on Microsoft Azure OpenAI. “Artificial intelligence technology has been built into the Notified PR Platform since it was launched in 2010, to power our media contact database and monitoring tools, and we’re incredibly excited to develop and launch an AI press release generator within GlobeNewswire,” said Notified head of PR product management Jeff Stacey.
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C&R, a Los Angeles-based agency that represents luxury hospitality and real estate clients, opens offices in Denver, Dallas, Chicago and Charleston, SC. The agency has a New York City office as well. Its custom publishing and videos division, C&R Content, has launched several projects, including a partnership with global real estate firm The Agency to publish a luxury-lifestyle magazine that will be distributed directly to the firm’s clients. “With market shifts in the past few years, we recognized an opportunity and important business need to strategically expand our presence and services to greater serve our partners,” said agency co-founder Spencer Castillo. “While Los Angeles remains our home base, we are proud to have recruited incredible talent across our industry in key U.S. cities.”
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5WPR creates a specialty practice for clients in the insurance technology space. The new practice will focus on helping companies in the space communicate their leading-edge technology to businesses and consumers in a traditionally risk-averse industry. “We have identified the insurtech space as a key growth opportunity within the technology space over the next five years and thus, it made sense to expand our technology practice with a dedicated team to meet the needs of clients in this space,” said 5WPR co-CEO Matthew Caiola.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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