LaPaz

MMGY NJF adds La Paz, Mexico and Concord Hospitality to its roster of travel and hospitality clients. La Paz, which is in the state of Baja California Sur, has engaged MMGY NJF to promote the destination by showcasing its colorful landscapes, natural wonders, culinary offerings and rich cultural history. For Concord Hospitality, a development and management company that operates more than 150 full-service and select-service properties across North America, the agency will work to elevate awareness of the company and highlight its executives and innovation in the hospitality industry.

Firecracker

Firecracker PR is named agency of record for three B2C brands: SweetNight, which offers mattresses and sleep products; grooming products company Patrol Products; and Nature's Generator, which produces a line of solar generators. Firecracker will be providing media relations, product promotion, and brand building services for all three clients.

Cabbonet

The Consultancy PR signs on as AOR for Cabbonet, a British brand that works collaboratively with clients, architects and interior designers to create kitchens and home interiors that "are rich in materiality and tell stories through their design," The agency will oversee PR strategy, media relations and thought leadership for the company. The London-headquartered company’s products are available at US locations that include Denver. CO and Mamaroneck, NY, with outlets in Los Angeles and Big Sky set to open soon.