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MMGY NJF adds La Paz, Mexico and Concord Hospitality to its roster of travel and hospitality clients. La Paz, which is in the state of Baja California Sur, has engaged MMGY NJF to promote the destination by showcasing its colorful landscapes, natural wonders, culinary offerings and rich cultural history. For Concord Hospitality, a development and management company that operates more than 150 full-service and select-service properties across North America, the agency will work to elevate awareness of the company and highlight its executives and innovation in the hospitality industry.
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Firecracker PR is named agency of record for three B2C brands: SweetNight, which offers mattresses and sleep products; grooming products company Patrol Products; and Nature's Generator, which produces a line of solar generators. Firecracker will be providing media relations, product promotion, and brand building services for all three clients.
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The Consultancy PR signs on as AOR for Cabbonet, a British brand that works collaboratively with clients, architects and interior designers to create kitchens and home interiors that "are rich in materiality and tell stories through their design," The agency will oversee PR strategy, media relations and thought leadership for the company. The London-headquartered company’s products are available at US locations that include Denver. CO and Mamaroneck, NY, with outlets in Los Angeles and Big Sky set to open soon.




Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.



