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ROKK Solutions, a bipartisan public affairs firm, launches RADIUS, a suite of data programs designed to help clients create and drive effective campaigns. The six-part framework (Reach, Amplify, Data-mine, Influence, Unite and Sustain) aims to provide continuous improvement for organizations' communication strategies and help them adapt to evolving news cycles, social media and advertising networks. It allows ROKK to analyze its communications efforts and gain insights to apply to larger communications campaigns, including content creation, social media posts, videos, websites and digital advertising targeting strategies and tactics. “Whether you're trying to craft a compelling message or identify your target audience, RADIUS will ensure our clients have access to accurate and actionable intel,” said ROKK Solutions co-founder and partner Rodell Mollineau.
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NCSolutions unveils CPG Insights Stream, a turnkey solution aimed at helping marketers supply data clean rooms (privacy-secure cloud environments) or other data environments with privacy-safe, ready-to-use consumer packaged goods buyer insights. A study jointly conducted by NCSolutions and the CMO Council found that 20 percent of respondents currently have a data clean room, with another 24 percent planning one. The new tool, which spans 4,500 CPG product groups and includes three million unique universal product codes, can be used for brand analytics, marketing approaches and growth strategies. “With this new solution, we are filling a void in the market,” said Dan Malmed, chief revenue officer at NCSolutions. “The CPG Insights Stream is more than just data; it is a refined and comprehensive set of actionable insights that can fuel brands’ analyses from the start. We have done the heavy lifting to ensure clients receive a service that provides the speed to insights everyone fiercely needs.”
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The Public Relations Global Network brings on Mileage Communications (India) Private Ltd. and The Newmark Group Limited as members. Mileage has a network of offices in key Indian cities—New Delhi, Mumbai and Chennai—providing countrywide reach. As an equity joint venture with long-time PRGN member Mileage Communications Pte. Ltd. of Singapore, the firm already has strong working relationships with several PRGN member agencies. The Newmark Group is a communications and brand positioning firm based in Nairobi, Kenya, with a presence in over 30 countries in Africa. “The Newmark Group and Mileage Communications India mark the expansion of PRGN into vitally important world markets,” said PRGN president David Fuscus.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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