 |
| Madelyn Flax |
Finn Partners has added Berk Communications’ Madelyn Flax to its consumer lifestyle & sports group.
At Berk, which is the sports and entertainment unit of MikeWorldWide, Flax handled the National Football League, Foot Locker, Puma, teenage skateboarding star Minna Stess and former track & field Olympian Colleen Quigley.
Earlier, Flax worked at CAA (Creative Artist Agency) and Showtime’s sports & events unit.
At Finn, Flax will focus on growing its roster of women’s sports clients that have included sports media company GALvanize, US Ski and Snowboard and the National Research Group’s report on women’s sports.
The firm also handled Title Nine’s Kick in for Equal Pay effort to support the US Soccer Federation’s 2021 collective bargaining pact ensuring equitable compensation for the men’s and women’s national teams.
Missy Farren, managing partner of Finn’s consumer lifestyle & sports division, said the recruitment of Flax comes at a time “when women’s sports is beginning to take front and center in today’s sports conversations and continues to inspire important social discourse beyond the playing fields.”
She added that Flax, who played on her college lacrosse team, has the targeted experience working with female athletes that will be a tremendous asset to the firm as it works to expand its reach in women’s sports.
Even the most iconic sporting or ceremonial event can be deep-sixed by an overzealous member of the crowd, so crisis comms pros need to be prepared.
The Super Bowl, with its massive audience and sky-high ad cost, creates intense pressure to deliver. But when they hit the mark, these ads can become cultural touchstones.
Teneo has hired Nick Greenslade, deputy sports editor at The Times and Sunday Times, as managing director for its strategy and communications unit in London.
Jon Schwartz, a former SVP, communications, marketing, digital & social for the Big Ten Conference, is signing up with Prosek Partners to launch a new sports business unit.
USA Fencing has retained Finn Partners ahead of the 2024 Paris Summer Olympics and Paralympics Games.
Have a comment? Send it to 
No comments have been submitted for this story yet.